Curious which plan gives you the best return when you run live events and email campaigns?
This introduction gives a clear, data-backed snapshot so you can decide fast.
The platform combines email marketing with landing pages, a website builder, and webinar capacity that scales by plan. You’ll see where the free forever plan fits, what a month on paid plans costs, and when adding the webinar add-on makes sense.
We focus on how marketing tools and email flow drive registration, attendance, and post-event follow-up. Expect concise comparisons of attendee limits, trial options, and the support you can count on.
By the end of the review you’ll know which plan matches your goals, how pricing scales by contacts, and which features move the needle for conversions.
Key Takeaways
- Free plan offers a low-risk way to test email marketing, landing pages, and a basic site.
- Paid plans scale by contacts per month; choose based on list size and attendee needs.
- Adding the webinar add-on can be cheaper than upgrading if you only need occasional events.
- Use the builder and landing page tools to boost registrations and conversion rates.
- Support levels and attendee caps differ by plan—match them to your event goals.
Overview: Who This GetResponse Webinar Review Is For
This review is written for teams that run live events as part of broader digital campaigns.
Search intent: you want to know if a single platform can host registration, run the event, and handle post-event follow-up without stitching together multiple tools.
What you’ll learn today
You’ll see how email marketing and marketing automation combine with landing page flows to drive registration and attendance.
The guide covers contact-based billing, the free plan test limits, and how support and user caps scale by plan.
Quick take: strengths, trade-offs, and fit
- Strengths: fast setup with templates, an integrated builder, and consolidated campaign reporting.
- Trade-offs: plan-based gates on automation depth and webinar access, plus auto tier bumps when contacts grow.
- Best fit: SMBs that need speed, mid-market teams that want deeper automation, and enterprises that need higher attendee and user limits.
| Business Size | Typical Need | Recommended plan tier | Key consideration |
|---|---|---|---|
| SMB | Quick setup, templates, basic email marketing | Starter / Free trial | Watch contacts growth to avoid auto-upgrade |
| Mid-market | Advanced automation, multi-step campaigns | Marketing Automation tier | Evaluate automation limits per plan |
| Enterprise | High attendee caps, multiple users | Custom / MAX tiers | Negotiate user seats and support level |
GetResponse Webinar Features at a Glance
Here’s a concise rundown of what each plan actually allows for live events, recordings, and hosts.
Core capabilities: you can host unlimited events with up to three presenters and store up to 20 hours of recordings for on-demand follow-up.
Attendee caps scale by plan: Marketing Automation covers 100 attendees, Ecommerce Marketing covers 300, MAX supports 500, and MAX2 reaches 1,000. Plan choice matters if you expect spikes in registration.
Live vs on-demand and storage limits
Run live sessions to boost engagement, then use recorded sessions as on-demand assets for lead capture through email and landing pages.
On-demand hosting is available on higher tiers (Ecommerce Marketing and above). Keep recording use tight to avoid hitting the 20-hour cap.
Included access versus add-on
If you’re on Email Marketing, add webinar access for $40/month (100 attendees) or $99/month (500 attendees). This can be cheaper than upgrading for occasional events.
- Build the registration page, confirmation email, reminder emails, and post-event nurture with the builder and automation tools.
- Track attendance, watch time, and conversions to refine session length and sales CTAs.
getresponse webinar features and pricing
Below you'll find a plan-by-plan summary of event access, attendee limits, and where paid access is supported.
What you get on Free, Email Marketing, Marketing Automation, Ecommerce Marketing
Free: Test the platform with 500 contacts, 2,500 newsletters per month, one website, and one landing page (1,000 unique visitors). A 30-day premium trial includes a limited live event test capped at 10 attendees.
Email Marketing: This plan does not include live events by default. Add webinar access for $40/month (100 attendees) or $99/month (500 attendees) when you need occasional sessions without a full upgrade.
Marketing Automation: Includes 100-attendee sessions plus advanced automation to run registration, reminders, and post-event nurture in sequence.
Ecommerce Marketing: Expands to 300 attendees and supports paid access or on-demand content tied to your store and catalog.
Enterprise tiers (MAX, MAX2): scaling to 500–1,000 attendees
MAX supports 500 attendees; MAX2 reaches 1,000. Enterprise tiers add SMS automation, dedicated IP, higher API limits, and expanded user seats. Choose these when attendee caps, deliverability, and priority support matter.
Add-on pricing for webinars on lower plans
If events are seasonal, the add-on model keeps monthly costs down. For ongoing monthly events, compare the add-on price per month versus moving up to Marketing Automation or Ecommerce Marketing.
- Tip: Track contacts growth to avoid sudden tier changes during a billing month.
- Decision rule: Use Email Marketing + add-on for occasional sessions; pick Marketing Automation when you need repeat, automated workflows.
| Plan | Contacts | Included attendee cap |
|---|---|---|
| Free | 500 | Trial 10 |
| Email Marketing | Contact-based | Add-on 100 / 500 |
| Marketing Automation | Contact-based | 100 |
| Ecommerce Marketing | Contact-based | 300 |
| MAX / MAX2 | Custom | 500 / 1,000 |
Pricing Breakdown by Plan and Contact List Size
Below is a clear cost map that links contact volume to monthly plan rates.
How the price is calculated: charges follow the highest number of active subscribers in a billing month. Duplicates across lists count more than once, so clean your list to control cost.
Email Marketing
Email Marketing is cost-efficient for small lists. It starts at $19/month for 1,000 contacts and scales to $539/month at 100,000 contacts.
Marketing Automation
Marketing Automation adds advanced workflows. Pricing begins at $59/month for 1,000 contacts, with mid-steps like $95 at 5,000 and $114 at 10,000 contacts.
Ecommerce Marketing
Ecommerce Marketing begins at $119/month for 1,000 contacts and includes 300-attendee sessions on its tier. Expect $299/month at 25,000 contacts and $699 at 100,000.
MAX and MAX2 (Enterprise)
MAX and MAX2 use custom quotes. These tiers add higher attendee caps, phone support, SMS automation, dedicated IPs, and larger API limits for enterprise accounts.
- Discounts: annual payments reduce cost by ~18%; nonprofits get 50% off.
- Billing tip: model your highest monthly subscriber number to avoid surprise tier jumps.
- Cost control: consolidate lists and remove duplicates to lower subscriber counts.
| Plan | 1,000 contacts | 10,000 contacts | 100,000 contacts |
|---|---|---|---|
| Email Marketing | $19/month | $79/month | $539/month |
| Marketing Automation | $59/month | $114/month | $599/month |
| Ecommerce Marketing | $119/month | $199/month | $699/month |
| MAX / MAX2 | Custom quote — enterprise support, higher limits | ||
Discounts, Trials, and Nonprofit Savings
How you pay changes the long-term cost. Choose month-to-month while you test, then switch to annual or biennial billing to cut costs once your account stabilizes.
Paying annually typically reduces the sticker price by about 18%. If your contacts and team needs are steady, that discount can matter over a year. Biennial options offer an extra layer of savings for predictable programs.
Free forever plan and 30-day premium feature trial
The free plan gives you 500 contacts, 2,500 newsletters per month, one website with 5 GB, and one landing page capped at 1,000 unique visitors. Use this to validate fit before you pay.
A 30-day trial unlocks premium tools so you can test end-to-end email marketing flows, landing pages, and automation. Note: trial webinar attendance is limited to 10 people, so test logistics early.
Nonprofits: 50% off eligibility
Verified charities get 50% off monthly rates. If your organization qualifies, this cut makes higher-tier plans accessible for campaigns and donor outreach.
- Use month-to-month early; move to annual once contacts and workload stabilize.
- During the trial, measure time-to-deploy for website, landing, and email sequences.
- Lock in required access levels (automation depth, attendee caps) before major launches.
Tools That Boost Webinar Performance
Strong event performance starts with the right mix of pages, messaging, and timely nudges. Use the platform's core tools to build a compact funnel that converts visitors into attendees.
Landing pages and funnels for registration and conversion
Design focused landing pages that remove friction. Test headlines, form fields, and page layouts to lift conversion before scaling ad spend.
Marketing automation and segmentation to nurture registrants
Automate sequences that split registrants into segments: registered, attended, and missed. Trigger tailored emails to increase show rate and post-event conversion.
Live chat and push notifications to lift attendance
Add live chat on the registration page to answer last-minute objections. Use push notifications to nudge registrants minutes before start; larger tiers unlock unlimited push for big lists.
Website builder and key integrations that round out the stack
The website builder creates an event hub with bios, agendas, and recordings. Integrate with Shopify, WooCommerce, or CRM to sync orders and follow-up campaigns.
- Practical tip: track opens, clicks, and funnel drop-offs to refine reminders.
- Document winning page variants to speed future builds and reduce setup time.
Limitations and Gotchas to Know Before You Buy
Be aware of billing and feature gates before you launch big promotions. A short spike in registrations can push your account into a higher tier mid-cycle. That raises cost without notice.
Contact-based billing counts the highest number of active contacts in any billing month. If the same contact appears on multiple lists, it is billed multiple times. Consolidate lists to control expenses.
Common billing and plan pitfalls
- Auto tier bumps: thresholds trigger upgrades as soon as you cross them—monitor registration surges during promotion windows.
- Feature gates: advanced automation, abandoned-cart triggers, and ecommerce flows require higher plans; SMS and dedicated IP belong to MAX tiers.
- No refunds: canceling deletes account data—export lists and emails before you close an account.
Operational and support considerations
Users and role needs rise with event scope. Budget for the plan that supports your number of users and the support SLA you require. Building multi-step automations takes time; don’t rely on last-minute upgrades.
| Risk | Mitigation | When it matters |
|---|---|---|
| Duplicate contacts billed | Consolidate lists | Large promotions |
| Mid-month tier jump | Monitor peak days | High-registration events |
| Feature limits (SMS/IP) | Plan up to MAX | High deliverability needs |
How GetResponse Webinars Compare for Common Use Cases
Choose the right setup by matching attendee needs, automation depth, and sales handoff rules to your campaign goals.
B2B lead gen and demos
For lead generation, pair the Marketing Automation plan (100-attendee sessions) with lead scoring and segmentation. Use email sequences to qualify attendees and route hot prospects to sales immediately.
Tip: build a registration page, trigger reminders, then fire a sales alert for attendees who ask questions or watch to a high completion rate.
Ecommerce promotions and product launches
Ecommerce Marketing (300-attendee sessions) fits product drops and gated launches. Sync the platform with your store to push personalized offers and run abandoned-cart flows after the event.
Result: higher conversion when pages, email, and post-event offers are tightly linked.
Creators and paid content: courses and paid newsletters
Creators benefit from paid access and on-demand hosting. Use the builder to sell subscriptions, host course sessions, and deliver follow-up email campaigns that convert viewers into recurring customers.
When you need large-scale events or priority support, MAX and MAX2 scale to 500–1,000 attendees and add SMS and dedicated support to reduce go-live risk.
- Keep campaigns cohesive: align email, push, and live chat to lift attendance and sales conversion.
- Plan for users: match plan seats to your marketing and sales roles to avoid last-minute limits.
- Balance cost vs. ROI: if events drive pipeline, higher tiers often return more revenue than their extra pricing.
For further vendor concerns and a deeper look at complaints, see our review of complaints.
Which Plan Should You Choose?
Pick the plan that matches how often you run events, how many people join, and how automated your follow-up must be. This keeps costs aligned with value and avoids surprises from contact growth.
Starter needs: Email Marketing + webinar add-on
If you host occasional sessions, choose Email Marketing and enable the add-on at $40 for 100 attendees or $99 for 500. This gives low monthly cost with flexible access when you need it.
Best when: events are infrequent, lists are small, and you want simple landing pages and basic email flows.
Growing automation: Marketing Automation for targeted campaigns
Step up when you need advanced workflows, branching follow-ups, and lead scoring tied to attendance. Marketing Automation includes 100-seat sessions and richer automation to convert registrants into buyers.
Choose this plan if you rely on segmented nurture paths and want email marketing to run without manual steps.
Retail and higher attendance: Ecommerce Marketing or MAX/MAX2
For retail launches and larger audiences, Ecommerce Marketing provides 300 seats and purchase-triggered automations that drive immediate revenue.
If you regularly exceed 300 attendees or need enterprise reliability, MAX or MAX2 scale to 500–1,000 seats and add SMS automation and priority support.
- Factor contacts and subscribers growth—auto tier bumps can change monthly cost quickly.
- Consider users and access: more presenters and moderators justify higher plans for smoother ops.
- Map landing and pages strategy to each plan so you don’t outgrow templates mid-campaign.
- Validate support expectations—launch windows benefit from faster response and dedicated managers.
- Reassess quarterly: shifts in attendance or contacts can make another plan the better price for results.
Conclusion
A unified campaign stack reduces tool sprawl and saves your team time. Use a test with the free plan to confirm the fit for your website, pages, and email flows before you commit.
Match plan limits to the number of contacts and expected conversion path. Contact-based billing, tiered attendee caps, and annual discounts shape long-term cost. Nonprofits may qualify for 50% off.
For many small businesses, Email Marketing plus add-ons keeps cost low. Growing teams gain more value from marketing automation or enterprise tiers for scale, SMS, and priority support.
Choose the plan that balances cost with the features that move pipeline and sales. Build reusable pages, templates, and sequences so each campaign takes less time and lifts conversion.