Ready to see whether a single platform can cover your email marketing needs without breaking the bank?
You need clear answers on pricing, features, and when to scale. This review walks you through the free tier that includes 500 contacts, 2,500 monthly emails, one website, and one landing page.
We show how paid plans scale by contacts and what small U.S. businesses actually pay at common list sizes. Expect plain-language breakdowns of Email Marketing ($19/month at 1,000 contacts), Marketing Automation ($59/month), and Ecommerce Marketing ($119/month), plus annual discounts and nonprofit offers. Additionally, we’ll explore the various tiers of service and what each includes, helping you make an informed decision. Whether you’re just starting out or looking to expand your reach, understanding getresponse pricing for small businesses is crucial. Dive into each pricing model to find the best fit for your marketing needs. By examining the getresponse pricing details, you can better assess the cost-effectiveness of each plan relative to your specific business needs. This understanding will empower you to leverage the right tools and strategies for maximum impact. Ultimately, discovering the pricing structure will enable you to budget effectively and optimize your marketing efforts.
This section frames the real value: which tools remove subscription overlap, when basic automations do the job, and when upgrades make sense.
Practical focus: you’ll leave with a stepwise plan to start lean, test campaign ROI, and grow the plan only when data supports it.
Key Takeaways
- Free plan gives immediate utility with 500 contacts and 2,500 monthly emails.
- Paid tiers scale by contacts; billing jumps when you cross a contact threshold.
- Paid plans add unlimited emails, landing pages, templates, and 24/7 chat.
- Use basic automations first; upgrade when advanced logic proves needed.
- Annual discounts and nonprofit rates can cut effective pricing significantly.
- Watch list hygiene—duplicates across lists can raise your bill.
Why GetResponse Is on Beginners’ Shortlist Right Now
Starting marketers value tools that bundle core email and site-building features under one roof. This platform pairs an email editor, landing pages, a website builder, live chat, and basic automation into a single package. With such comprehensive capabilities, marketers can streamline their efforts and enhance their overall productivity. Additionally, the platform provides resources like home decor ideas for every style, allowing users to create engaging and visually appealing content that resonates with their audience. This holistic approach not only simplifies marketing processes but also fosters creativity and engagement in promotional campaigns.
The practical upside: you can create campaigns, capture leads, and publish a simple site without stitching several subscriptions together. The free plan gives you 500 contacts and 2,500 monthly emails, enough to test signups and send initial newsletters.
- Simplicity: one login reduces context switching and shortens setup time.
- Value: paid starter tiers include unlimited newsletters, templates, and A/B testing without add‑ons—unlike many competing platforms like Mailchimp, AWeber, Brevo, and ActiveCampaign.
- Support: 24/7 chat on paid plans helps you configure lists, templates, and delivery settings.
Plans scale by contacts, so you avoid paying for advanced features you won’t use yet. For new U.S. businesses building a first funnel, this setup lowers total subscriptions and eases growth into automation and ecommerce.
GetResponse cost effectiveness for beginners
Start by buying the smallest plan that supports your next 60–90 days of growth.
Cost effective means getting the biggest uplift in opens, clicks, and signups per dollar, not chasing the cheapest sticker price.
In month one you need a solid editor, templates, a signup form, reliable delivery, and at least one landing asset. The Email Marketing plan at $19/month (1,000 contacts) already bundles unlimited newsletters, A/B testing, a drag-and-drop editor, unlimited landing pages, and live chat. That avoids stacking vendors early.
- Buy for contacts you can realistically gain—cover the next 60–90 days.
- Use built-in landing and form tools to drive opt-ins before buying external builders.
- Trial flows on the free tier or first paid month; only upgrade to marketing automation ($59) when behavioral journeys need tagging, scoring, and webinars.
Prune inactive subscribers to slow tier jumps and build a feature checklist so you pay only for what you actually use.
Understanding GetResponse Pricing Plans and What You Actually Pay per Month
Understanding monthly billing tiers helps you plan growth without surprise invoices.
Free vs paid: the free tier covers 500 contacts and 2,500 emails per month with a single website and one landing page. It’s ideal to test signups, but branding and caps remain. Paid plans remove limits and unlock unlimited newsletters and 24/7 chat.
Tiered pricing by contacts
Pricing moves when you cross contact thresholds. Email Marketing starts at $19/month for 1,000 contacts and jumps at 2.5k, 5k, 10k, 25k, 50k, and 100k.
| Plan | 1,000 contacts (per month) |
|---|---|
| Email Marketing | $19 |
| Marketing Automation | $59 |
| Ecommerce Marketing | $119 |
Discounts, billing rules, and nonprofit savings
Annual and biennial commitments cut the effective month price by about 18% or more. Nonprofits receive 50% off ongoing monthly bills.
- Billing uses peak active subscribers; prune inactive lists to avoid tier creep.
- Duplicate addresses across lists count multiple times; dedupe or centralize lists.
- Validate feature gains against added monthly fees before upgrading plans.
Free Plan Value Check: What Beginners Can Do Before Spending
Before you pay, test whether the free tier actually lets you prove your offer and collect usable data.
What’s included: 500 contacts, 2,500 newsletters per month, one website with 5 GB bandwidth, and one landing page capped at 1,000 unique visitors. You also get forms and a single popup to capture leads.
Use the 30‑day premium trial to run higher‑value checks. Note limits: webinars are capped at 10 attendees, the platform branding stays on outgoing messages, dynamic segment filtering is limited, chat works on one landing page, and autoresponders are disabled.
- Validate your offer: publish the landing page, attach a form, and send 2–4 email campaigns to measure opens and conversions.
- Host a simple website: 5 GB is enough for initial traffic and FAQ pages while you test messaging.
- Watch caps: hit close to 1,000 visitors or 500 contacts regularly and plan to upgrade.
| Free Tier Item | Limit | Practical Tip |
|---|---|---|
| Contacts | 500 | Keep early users on one deduped list to avoid tier creep. |
| Monthly emails | 2,500 | Use the 30‑day trial to A/B subject lines and layouts. |
| Landing page | 1,000 unique visitors | Track traffic; upgrade when you sustain high visitor volume. |
Final step: document engagement benchmarks while on the free plan. Those metrics guide whether the next paid plan will remove branding and lift key caps you need for growth.
Email Marketing Plan ($19/month for 1,000 contacts): The Starter Sweet Spot
At $19 per month with up to 1,000 contacts, this Email Marketing plan gives a full starter toolkit that keeps your first year lean.
Core features for beginners: unlimited emails, templates, A/B, landing pages
This plan unlocks the core tools you need to test offers and improve engagement quickly.
- Unlimited newsletters and templates to speed production.
- A/B testing and a drag-and-drop editor for faster optimization.
- Unlimited landing pages to capture leads without extra subscriptions.
Website builder and live chat: the “one marketing platform” advantage
The built-in website builder reduces setup time and centralizes assets.
Live chat captures visitors and routes leads straight into email funnels.
Hidden costs avoided: no GetResponse logo, 24/7 chat support
No platform branding on outbound emails protects your presentation from day one.
24/7 chat shortens troubleshooting and keeps campaigns running smoothly.
| Item | Included | Notes |
|---|---|---|
| Price | $19 per month | Up to 1,000 contacts |
| Core tools | Emails, A/B, landing pages | Funnels and basic automations included |
| Support & brand | 24/7 chat, no logo | Reduces hidden vendor spend |
Bottom line: this single plan often covers a new marketing stack in month one and prepares you to scale without adding platforms.
When to Upgrade: Marketing Automation vs Ecommerce Marketing for Growing Beginners
Growth signals are less about raw subscriber numbers and more about whether your campaigns must react to clicks, visits, or purchases.
Advanced automation and segmentation: telltale signs you’re ready
Upgrade to Marketing Automation when you need multi‑step journeys, event triggers, or split paths based on behavior rather than time delays.
- Tag contacts by intent and score engagement from link clicks or page visits.
- Run webinars up to 100 attendees and use up to 3 users to collaborate on campaigns.
- Keep contact data clean so workflows fire reliably; poor data erodes ROI.
Ecommerce add-ons that pay for themselves
Ecommerce Marketing is the right plan when abandoned cart messages, product recommendations, or transactional emails recover revenue.
| Tier | Key gains | Example impact |
|---|---|---|
| Marketing Automation | workflows, tagging, scoring | better lead routing |
| Ecommerce Marketing | abandoned cart, recommendations | recover lost sales |
| Shared | more users, webinar capacity | team collaboration |
Compare the monthly pricing uplift to projected incremental revenue. Start with two workflows (welcome + cart) and expand only with measured gains. If you want deeper reading on platform caveats, see this user complaints and caveats.
Feature Deep Dive That Matters Early: Email Editor, Landing Pages, and Website Builder
What matters now is getting reliable creative tools that let you launch tests quickly and learn. Focus on three assets: the email editor, landing pages, and the website builder with live chat. Each speeds a test and reduces vendor sprawl.
Drag-and-drop editor, templates, and deliverability
The editor supports drag-and-drop and raw HTML, so you can use 500+ templates or craft custom layouts. That mix saves time while giving flexibility for advanced email needs.
Deliverability is strong in independent tests, which helps keep messages out of spam and protects list health—critical when each open matters on small lists.
Landing pages with A/B testing
Paid plans remove visitor caps and allow unlimited landing pages so you can test multiple offers and audiences without new page software.
A/B testing works at both email and landing levels, letting you validate subject lines, CTAs, and hero layouts before scaling traffic.
Website builder and live chat: launch fast
The website builder creates brochure sites, docs, or product pages fast, and supports multiple sites on higher tiers.
Live chat captures high-intent visitors and routes them into forms or lead magnets without another subscription. Integrations with ecommerce and CRM tools keep funnel data synced.
- The drag-and-drop editor accelerates production while HTML gives full control.
- Page-level A/B tests isolate hero design, form placement, and social proof.
- Centralized reporting ties email, landing, and site performance to real outcomes.
| Feature | What it enables | Practical impact |
|---|---|---|
| Editor (drag-and-drop + HTML) | Fast campaigns, custom code | Quicker test cycles; flexible layouts |
| Landing pages + A/B | Unlimited pages on paid plans; split tests | Better conversion lift per traffic dollar |
| Website builder + live chat | Multi-site support; visitor capture | Fewer tools to manage; faster lead capture |
Marketing Automation Essentials for Beginners: Start Simple, Scale Smart
Well‑designed marketing automation turns routine sends into behavior‑driven conversations. Begin with one clear goal and a tiny workflow that supports it.
Start small: create a welcome series and a short drip to onboard new contacts and set expectations. Add birthday or anniversary email touchpoints to boost engagement with minimal setup.
From welcome and birthday emails to drip workflows
Use triggers based on opens, clicks, or visited URLs to route people into relevant campaigns. Keep initial maps to 2–3 stages. That reduces errors and speeds testing.
Tags, scoring, and dynamic segmentation for better ROI
Tagging and scoring help you prioritize follow‑ups and qualify hand‑raisers. Dynamic segments auto‑include or exclude contacts based on behavior, keeping audiences fresh.
- Use split automations to test logic branches and improve conversions.
- Assign a single owner among your users to maintain naming and documentation.
- Monitor entry rates, exits, and goal completions to decide what to expand or retire.
When purchase events and abandoned cart triggers become essential, upgrade the plan to unlock ecommerce automation. That change ties automated flows directly to revenue.
How GetResponse Stacks Up on Price and Features vs Platforms Like AWeber, Brevo, Mailchimp, and ActiveCampaign
Compare practical monthly bills across vendors to see which platform fits your sending habits and growth plan. By evaluating various options, you can identify the most cost-effective solution that aligns with your business needs. Additionally, researching GetResponse alternatives and comparisons will provide insight into features and pricing models, enabling you to make an informed decision. This approach not only maximizes your budget but also ensures that you choose a platform capable of supporting your future growth.
Below are real monthly figures at common contact tiers. These numbers highlight where each plan is strongest and where pricing climbs.
| Contacts | GetResponse Email Marketing | AWeber Lite | Brevo Starter | Mailchimp Standard |
|---|---|---|---|---|
| 2,000 | $29 | $24.99 | $29 | $60 |
| 5,000 | $54 | $44.99 | $29 | $100 |
| 10,000 | $79 | $64.99 | $39 | $135 |
| 25,000 | $174 | $144.99 | $69 | $310 |
| 50,000 | $299 | $387.99 | $239 | $450 |
Cost comparisons at 2K–50K contacts: who’s cheaper as you scale
At smaller lists, AWeber and Brevo often show lower stickers, but feature limits and send models differ. Brevo assumes a low send volume (example: ~4 emails per contact/month), which keeps prices down for large, infrequent mailings.
At mid and high tiers, the platform above stays competitive because it includes unlimited sends on paid plans. Mailchimp ramps fastest at midmarket tiers.
Which tool suits “few sends, big lists” vs “many sends, lean lists”
Choose Brevo if you send infrequently to many subscribers. Pick the unlimited‑send platform when you run heavy testing, frequent newsletters, and behavioral automations.
- Factor support levels: 24/7 chat reduces downtime during launches.
- Watch migration risk: a clear upgrade path avoids replatforming later.
- Normalize via annual cost per 1,000 contacts to compare true value.
Bottom line: match pricing to your sending pattern, testing cadence, and roadmap for automation. That alignment prevents surprise bills and keeps marketing ROI predictable.
Total Cost of Ownership for Beginners: Add-ons, Users, and Webinar Options
Beyond the sticker price, extra webinar attendees and team seats shape your real monthly outlay. Build a simple model that adds add‑ons and user seats to the base plan so you can compare true monthly spend.
Webinar pricing matters: the Email Marketing add‑on runs $40/month for 100 attendees or $99/month for 500. Marketing Automation includes 100 attendee webinars. Ecommerce Marketing raises the cap to 300.
Decide by frequency. If you host one event a quarter, the add‑on often beats a full plan upgrade. If webinars drive revenue weekly, an included webinar tier is usually cheaper.
Team seats, SMS, transactional emails, and AI
Users: add +5 seats for $20/month, then $5 for each extra user. Model seats against content and workflow ownership so you avoid surprise monthly bumps.
MAX/MAX2 features: include SMS credits (1,000–5,000), phone and priority support, a dedicated IP, and enterprise API limits. Transactional Email is a MAX add‑on; AI product recommendations are available by quote.
- Compare getresponse pricing on webinar add‑ons vs included attendee caps before you upgrade your plan.
- Include SMS and transactional needs in your TCO when you plan multi‑channel automation and marketing flows.
- Account for integration time and support level differences—phone or priority support can save hours during launches.
Final tip: total ownership equals plan fees plus add‑ons, extra users, and the hidden cost of stitching tools together. Forecast these items for the next 12 months before you commit.
Beginner Scenarios: Choose Your Best-Fit Plan Today
Decide whether your priority is steady newsletters, lead capture funnels, or revenue-driving automation.
Newsletter-only starter on a budget
Start on the free plan to validate content and list growth. Keep contacts consolidated to stretch the 500-contact limit and avoid duplicate lists that push you into a higher tier.
Upgrade to Email Marketing when you need unlimited emails, remove branding, or increase send frequency. Use templates and A/B testing to improve open rates quickly.
Lead gen with landing pages and funnels
Use the Email Marketing plan to get unlimited landing pages, forms, live chat, and funnels in a single marketing platform. Segment offers with separate pages and run A/B tests on headlines and CTAs to lower CPL.
Basic automations will handle simple nurture. Move to Marketing Automation only when behavior-based routing and tagging become essential.
New ecommerce store seeking automation-driven revenue
Pick the Ecommerce Marketing plan once abandoned-cart flows, product recommendations, and transactional emails can recover meaningful revenue.
Pair automated recovery campaigns with webinars and upsell sequences. Start small, measure revenue per send, and add collaborators as campaigns and data tasks grow.
- Single-operator: Email marketing and basic funnels are manageable alone.
- 90-day KPIs: track list growth, open rates, and revenue per send to decide scale points.
- Review your plan annually to balance features and spend inside one marketing platform you’ve already learned.
Conclusion
Start simple, track clear KPIs, and expand only when data shows a return. Use the free plan to validate your offer, then move to the $19 per month Email Marketing plan at month 1,000 contacts when branding control and unlimited emails accelerate growth.
Keep things centralized: the platform’s email marketing features, landing page tools, website builders, and live chat reduce vendor sprawl and speed execution.
Adopt marketing automation in measured steps—map each trigger or split to a goal. Monitor subscribers and campaigns so tier jumps stay predictable. Annual discounts and nonprofit rates smooth monthly math, and MAX/MAX2 add-ons cover SMS, dedicated IP, and priority support if you scale.
Bottom line: start lean, prove lift with pages, email, and chat, then scale automation when the data justifies the next plan.