What if a small, repeatable process could turn casual visitors into loyal customers without hiring extra staff?
This guide gives you a clear path to build a practical email marketing foundation in GetResponse. You’ll move from setup to sending targeted campaigns that match your business goals and audience needs. By following this beginner’s tutorial on email marketing, you’ll learn essential strategies for crafting engaging content and optimizing your campaigns for maximum impact. Additionally, you’ll discover how to analyze your results effectively, allowing you to refine your approach over time. With each step, you’ll gain the confidence needed to connect with your audience and drive meaningful results for your business. You’ll also learn how to effectively utilize GetResponse welcome email templates to engage new subscribers right from the start. By tailoring these templates to your brand’s voice, you can enhance your communication and build a strong rapport with your audience. With consistent efforts, you’ll turn casual readers into loyal customers.
Expect hands‑on steps: templates, AI tools, automation workflows, and simple tests that boost opens and clicks. We’ll cover list growth with forms and popups, starter workflows like welcome and re‑engagement, and metrics that matter to revenue.
Compliance and deliverability get priority, so your messages land in inboxes across the United States. By the end, you’ll have a repeatable strategy that scales and compounds ROI over time.
Key Takeaways
- You’ll learn a step‑by‑step approach from setup to sending high‑impact campaigns.
- Use templates, AI features, and automation to execute without extra hires.
- Segment your audience and tie content to customer intent for higher relevance.
- Protect deliverability and compliance (CAN‑SPAM, GDPR, CCPA) from day one.
- Measure revenue‑based metrics, test consistently, and scale what works.
Why Email Marketing Still Wins in the United States
Owned inbox communication remains a cornerstone of modern digital outreach.
More than half of U.S. consumers (51%) prefer messages from brands in their inbox. Half of B2B teams also name it their most impactful channel. Those two facts explain why this channel stays central to many marketing plans.
The economics are compelling. Reports often cite roughly 3,800% ROI and an average $38 return per $1 spent. That kind of return makes it one of the most efficient ways to reach potential customers at scale.
- It gives daily, permission-based touchpoints that other channels rarely match.
- It fuels awareness, cross-sell, and re‑engagement while integrating with CRM to amplify campaigns.
- Marketers can track opens and click rates, iterate quickly, and drive measurable results.
In short, control, measurability, and strong ROI explain why emails still outpace many paid channels in the U.S. market.
Choosing GetResponse as Your Email Service and Marketing Automation Hub
Picking the right hub lets you move from one-off sends to automated sequences without retooling. Start on a free plan to validate tactics and scale as your business grows.
Fast launches matter. Drag-and-drop editors and ready templates let you send emails quickly, while AI helps generate subject lines and body content to cut production time.
Built-in forms and popups capture subscribers and sync to segments and workflows. Use the newsletter creator and scheduling controls to plan campaigns and recurring sends with ease.
Transactional messages are available via API and plugins to confirm orders or update shipping. Preview on desktop and mobile, then run A/B tests on subject lines, CTAs, or content blocks.
- Start on a free plan, then upgrade as needs grow.
- Use templates and the editor to send emails that match your brand.
- Capture leads with integrated popups and a conversion-ready form.
- Move from manual sends to full marketing automation to welcome, nurture, and re-engage subscribers.
Connect your CRM and ecommerce store so purchase and behavior data fuel personalized recommendations. Centralized analytics help you see which content and sequences drive results.
Learn how to send your first message using a step-by-step tutorial here: send your first email.
Set SMART Goals for Your First Email Marketing Campaigns
Start your first campaign by turning business aims into clear, measurable targets. Use the SMART framework—Specific, Measurable, Achievable, Relevant, Time‑bound—to make goals actionable and testable.
Align goals to business outcomes and campaign types
Match the objective to the campaign. For example, use a cart recovery series to cut abandoned checkouts and a nurture flow to educate prospects. Keep one or two priority outcomes so teams focus and learn fast.
Examples and KPIs to monitor from day one
- Reduce cart abandonment by 10% next quarter with a 3‑part recovery series.
- Increase newsletter CTR by 3% in 90 days through targeted segmentation.
- Day‑one KPIs: delivery, open, click-through rates, conversion, and revenue per send.
Document assumptions and test variants (subject, offer, timing). Track progress weekly and monthly so you can pivot when data shows poor performance. Let early results inform the next goal cycle.
Research Your Target Audience and Build Buyer Personas
Build buyer personas from real data so your messages speak directly to customer needs. Start with a short research plan that lists surveys, interviews, CRM queries, and competitor checks.
Gather qualitative and quantitative signals. Use online interviews and short surveys to collect verbatim language. Pull purchase cadence, lifetime value, and engagement flags from CRM data. Use market tools like SparkToro or Audiense and scan competitors to spot gaps.
Turn findings into 2–4 concise personas. Document discovery channels, buying triggers, pain points, and usage patterns. That level of detail helps you craft relevant content and choose the right send cadence.
- Map pain points to content pillars: education, social proof, and product how-tos.
- Assign decision criteria and proof types per persona (case studies, reviews, guides).
- Validate with small test campaigns and refine quarterly with sales and success teams.
Example: a persona who finds you via organic search may prefer guides and calculators, while a referral-led customer responds to social proof and short demos. Use these signals to tailor emails and raise conversion rates.
Segment Your Email List the Right Way in GetResponse
A focused approach to list segmentation makes your campaigns more relevant and profitable.
Start with outcomes, not categories. Build only segments that support a clear goal, such as boosting newsletter CTR or cutting cart abandonment.
Use behavior signals—opens, clicks, and site activity—to power dynamic email campaigns that adapt to each audience’s interest.
Behavioral and RFM segmentation
Apply RFM (recency, frequency, monetary) to spot VIPs versus discount-driven buyers. Then tailor offers and messaging by spend tier and engagement level.
Avoid oversegmentation
Limit micro-segments. Tie each group to a campaign objective. Document criteria and thresholds so the team stays consistent as the list grows.
- Segment by lifecycle: new leads, first-time buyers, loyal, at-risk.
- Tag users by lead magnet, product interest, and purchase history.
- Review segment performance monthly and merge or retire low-performing groups.
- Automate updates so segments evolve as customers act.
| Segment | Key Signal | Primary Use |
|---|---|---|
| High-value VIPs | High spend, recent purchases | Exclusive offers, retention |
| At-risk | No activity in 90+ days | Win-back campaigns |
| New leads | Signed up in last 14 days | Welcome sequences |
Build a High-Quality Email List Without Buying Contacts
Quality beats quantity: build a list that converts, not one that merely looks big on paper.
Start with incentives tied to buyer intent. Offer coupons, downloadable guides, or tools that match your ideal customers. Avoid generic freebies that inflate numbers but not revenue.
Lead magnets that match intent, not vanity metrics
Align each lead magnet to a downstream sequence so new subscribers receive relevant emails immediately. Use progressive profiling to gather data over time rather than asking for too much up front.
Double opt-in, list hygiene, and deliverability wins
Implement double opt‑in to confirm addresses and filter typos or spam traps. Set a regular hygiene cadence to remove hard bounces, complainers, and chronically inactive contacts.
- Communicate the promise clearly on forms so subscribers know what to expect.
- Track early engagement (first 7–14 days) as a predictor of lifetime value.
- Monitor acquisition channels and favor sources that bring engaged subscribers, not just volume.
Treat deliverability as a growth lever: high‑quality lists improve inbox placement and drive more customers and revenue over time.
Create Email Capture Engines: Popups, Feature Boxes, and On‑Page Forms
Capture visitors before they leave by deploying conversion-focused popups and feature boxes across high-traffic pages. Use concise offers that match page intent so signing up feels natural, not intrusive.
High-converting placements include an above-the-fold feature box on your homepage, an embedded form in the footer on every website page, and a dedicated opt-in on the About page where intent is higher.
Test copy, colors, and CTA to boost signups
- Place a feature box above the fold to present your core value and capture an email immediately.
- Add an embedded form to the footer so every page offers a clear path to subscribe after scrolling.
- Include an About page opt-in; visitors who read about you often join your audience.
- Configure targeted popups by page, device, or behavior (exit intent works well). Affiliates often use immediate popups to maximize capture.
- A/B test headline text, supporting content, button colors, and CTA copy. Experiment with popup, slide-in, sticky bar, and inline form types and triggers.
- Keep fields minimal—email first—and match the lead magnet to the page topic. Integrate forms with GetResponse so new subscribers flow into proper segments and campaigns instantly.
Plan Content That Converts: Education, Offers, and Brand Stories
Craft a content calendar that balances how-to guidance, real customer stories, and value-driven offers. This four-pillar approach gives each send a clear purpose and helps you measure what moves the needle.
Map themes to journey stages: new leads need education and examples; first-time buyers respond to social proof and discounts; loyal customers want exclusives and early access.
Use customer spotlights and user-generated content to show real outcomes. Real stories build trust faster than product copy and lift conversion rates.
Practical checklist
- Build a content matrix with education, offers, social proof, and brand stories to power campaigns.
- Repurpose top blog posts into concise emails and reuse high-performing email snippets on the site.
- Align offers with value—bundle suggestions and post-purchase tips to increase customer lifetime value.
- Personalize recommendations using behavior and purchase history to make content relevant to each audience.
Editorial guardrails keep voice and format consistent. Document winning angles (before/after, checklists) so your team scales production without losing quality.
Build Your Email Marketing Calendar and Cadence
Anchor your sends to customer intent and seasonal moments to boost relevance and revenue. A predictable calendar reduces frantic last-minute work and raises conversion rates over time.
Start with a simple cadence: send one to two emails per week and track which frequency delivers the best CTR and conversions.
Frequency benchmarks
Most marketers find 1–2 sends per week hits the sweet spot for engagement and conversions. Stagger sends by segment so high‑engagement groups get more touches without fatiguing the broader list.
Seasonality and monthly themes
Plan a 12‑month calendar that flags U.S. moments: back‑to‑school (Aug–Sep), New Year, Valentine’s Day, Black History Month, St. Patrick’s Day, Black Friday/Cyber Monday, and niche dates like World Mental Health Day or Pi Day.
- Assign monthly themes to streamline newsletter and promotional content production.
- Create launch playbooks with pre‑tease, open‑cart, and last‑chance waves for big marketing campaign windows.
- Include buffers for QA, compliance checks, and accessibility reviews.
- Use send‑time testing and keep a living calendar so each marketing campaign improves the next.
Subject Lines and CTAs That Drive Opens and Click‑Through Rates
A crisp subject line and a single, clear CTA decide whether readers open and act.
Why it matters: 47% of recipients say the subject alone shapes their open decision. Treat that line like your headline: 40–60 characters, specific promise, and a hint of curiosity or urgency.
Use A/B testing and AI generators to refine subject ideas
Generate multiple subject variants with an AI tool, then A/B test structure, personalization, and angle. Pair each subject with a compelling preheader to reinforce the promise.
Craft one clear, benefit-driven CTA
Keep CTAs minimal. Write a single primary CTA that states the benefit. Test button versus linked text, placement (mid vs. end), color contrast, and microcopy.
- Mirror the subject’s promise in the first line and above-the-fold content.
- Limit CTAs to avoid choice paralysis—fewer options raise conversions.
- Ensure accessibility: readable text, strong contrast, and descriptive alt text for images and buttons.
- Capture winners in a swipe file to speed future content creation.
Quick checklist: concise subject line, matching preheader, one benefit CTA, A/B tests, and consistent landing page content to protect deliverability and improve click-through rates.
Automate Smarter: Welcome Series, Drips, and Behavior‑Based Workflows
A well-built automation flow moves contacts from curious to committed with timely, relevant sequences. Use rules that react to clicks, carts, and purchases so each person sees content that fits their moment.
Starter sequences include a 3–5 message welcome that sets expectations and shows value. Build nurture drips that teach, share customer stories, and introduce offers as trust grows.
Behavior triggers and practical setup
Trigger messages from browse abandon, link clicks, or purchase history to keep content contextual. Use tags and actions—send message, add tag, or move to a segment—to route contacts through relevant paths.
- Recover revenue with a cart abandonment series that scales incentives by cart value.
- Re‑engage inactive contacts with a win‑back flow that tests subject angles and offers.
- Tag contacts by interest and engagement to personalize future sends.
Autoresponders vs. automation
Autoresponders run on a schedule (time‑based sequences). Marketing automation builds if/then paths that react to behavior and update in real time.
Quick QA checklist: set frequency caps and exit rules, test each path with sample profiles, and review workflow performance monthly. This ensures you can reliably send emails at scale while protecting deliverability and the trust of your audience.
Measure What Matters and Optimize Your Email Marketing Efforts
Focus on a small set of high-impact metrics to turn data into repeatable wins.
Keep reporting simple: track opens, clicks, conversions, and revenue per email as your core lens. These metrics show immediate campaign performance and help you decide where to test next.
Core metrics: open, click-through, conversion, revenue per email
Start each week with a dashboard that shows open rates, click-through rates, conversion, and revenue per email. Use this view to spot trends and flag dips that need action.
Deeper KPIs: list growth, churn, retention, profitability
Layer in health metrics: signup rate, churn, list growth, retention, and campaign profitability. These reveal whether short-term wins scale into lasting results.
- Reporting cadence: weekly dashboard for core metrics; monthly review for deeper KPIs.
- Cohorts: split by acquisition source, segment, and lifecycle stage for precise insights.
- Attribution: tag links and align with your analytics stack to see revenue beyond last click.
- Deliverability: monitor complaints, bounces, and spam traps as early risk signals.
Iterate with test-and-learn loops
Build a test matrix that cycles timing, layout, copy, offer, and audience hypotheses each month. Run A/B tests on subject lines, CTAs, and send cadences to lift rates and results.
| Metric | Purpose | Cadence |
|---|---|---|
| Open Rate | Headline and send-time signal | Weekly |
| Click Rate | Content and CTA relevance | Weekly |
| Revenue per Email | Business impact and ROI | Monthly |
Close the loop: document every test in a written guide email to your team that states what to stop, start, and scale next quarter. Standardize naming and UTM rules so reporting stays clean as campaigns expand.
getresponse email marketing strategy for beginners
Begin with a practical checklist that moves you from account setup to a tested promotional send.
Step-by-step: From setup to sending your first high-performing campaign
Set up the account: connect your sending domain, confirm DKIM/SPF, and import or build a compliant list with forms and popups.
Pick a template, apply branding, and use AI to draft initial copy. Edit for tone and clarity.
Configure a short welcome flow that sets expectations, delivers a lead magnet, and invites first action. Then build one newsletter and one promotional send, each with a single benefit-driven CTA.
Best practices: Personalization, mobile design, and accessibility
Personalize by name and behavior. Use behavior-based recommendations, birthday automations, and dynamic product blocks to increase relevance.
Design mobile-first and run device previews. Verify accessibility: alt text, contrast, and readable font sizes.
Integrations: CRM sync and multichannel amplification
Sync your CRM to pass lifecycle stage and purchase history into segments for smarter targeting. Tag contacts and trigger flows from purchase or browse signals.
Use UTM parameters and amplify top-performing sends on social and paid channels. Align creative and timing so other channels reinforce the same message.
| Step | Action | Why it matters |
|---|---|---|
| Account setup | Verify domain, DKIM/SPF, defaults | Improves deliverability and trust |
| Content prep | Template, AI draft, branding | Saves time and keeps tone consistent |
| Automation | Welcome flow, behavior triggers | Drives early engagement and value |
| QA & launch | Link checks, previews, inbox tests | Prevents errors and protects deliverability |
Quick checklist: QA every send, document benchmark metrics, and review results 48–72 hours after you send emails to capture learnings and iterate.
Deliverability and Compliance: CAN‑SPAM, GDPR, and CCPA Essentials
Good sender hygiene and clear data policies are the backbone of reliable inbox placement. Follow legal must-haves and technical best practices so your sends reach customers and avoid costly penalties.
Core legal requirements: CAN‑SPAM forbids false or misleading headers and deceptive subject lines. You must include a working unsubscribe link, a valid physical postal address, and honor opt-outs promptly. Oversight of third parties who send on your behalf is required, and fines can reach up to $16,000 per violation.
Must-haves: Honest headers, opt-out links, and physical address
Authenticate your sending domain with SPF, DKIM, and DMARC. Use honest headers and non‑deceptive subjects to protect deliverability. Include a visible unsubscribe link and your postal address on every page template and message.
List cleaning and engagement tactics to stay in the inbox
- Remove hard bounces, spam complainers, and inactive contacts to lift engagement rates.
- Use double opt‑in and welcome confirmations to validate intent and set expectations with customers.
- Segment by engagement and throttle or pause sends to low‑activity cohorts to protect sender reputation.
- Avoid spam triggers (misleading “RE:” subjects, image‑only content) and keep a healthy text‑to‑image ratio.
- Test inbox placement, monitor complaint rates, warm new IPs/domains slowly, and document GDPR/CCPA data maps with clear preference and data‑request options.
Treat compliance as a growth lever: better deliverability yields more opens, clicks, and revenue. Design rules and checks into your publishing workflow so legal safety and inbox performance improve together.
Conclusion
Follow a disciplined routine and the tools described will compound returns over time.
Email’s ROI can be dramatic—reports cite about 3,800% return and roughly $38 per $1 spent—so a repeatable approach pays off.
You now have a practical blueprint that ties SMART goals, segmentation, content mapping, calendar discipline, testing, and compliance into one clear strategy. Use GetResponse’s AI, templates, automations, testing, and CRM integrations to scale without extra hires.
Start small, show value to potential customers with a welcome series, and keep momentum with steady cadence, seasonal planning, and a content mix that creates a great email experience.
Execute consistently, test relentlessly, and your emails will convert readers into loyal customers.
FAQ
What makes email still one of the most effective channels in the United States?
What makes email still one of the most effective channels in the United States?
FAQ
What makes email still one of the most effective channels in the United States?
Email remains highly effective because consumers prefer it for offers and updates; studies show about half of consumers favor this channel and many B2B marketers rate it as their top performer. It delivers strong ROI — historically cited as up to returned per
FAQ
What makes email still one of the most effective channels in the United States?
Email remains highly effective because consumers prefer it for offers and updates; studies show about half of consumers favor this channel and many B2B marketers rate it as their top performer. It delivers strong ROI — historically cited as up to $38 returned per $1 spent — when you combine list quality, segmentation, and timely content.
How do I pick the right service and automation hub to start sending campaigns?
Choose a provider that offers a free plan or trial, drag-and-drop builders, and built-in automation. Look for features like popups, on-page forms, newsletter editors, and transactional sending. Ensure the platform scales from manual sends to multi-step workflows as your list and needs grow.
What SMART goals should I set for my first campaigns?
Set Specific, Measurable, Achievable, Relevant, and Time-bound goals. Examples: reduce cart abandonment by 15% in 90 days, increase click-through rates by 20% in one quarter, or drive $X in revenue from a welcome series. Tie each goal to a KPI you’ll track daily or weekly.
How do I research my target audience and build useful buyer personas?
Use surveys, customer interviews, CRM data, and competitive analysis. Identify pain points, preferred channels, and decision triggers. Translate those findings into content themes and messaging that speak to needs at each stage of the buyer journey.
What’s the best way to segment a list for relevance and revenue?
Use behavioral segmentation (opens, clicks, purchases) and RFM (recency, frequency, monetary) models. Keep segments tied to campaign goals — don’t create dozens of tiny groups unless each has a clear use case. Test and refine segments based on performance.
How can I build a high-quality list without buying contacts?
Offer lead magnets that match visitor intent, use double opt-in for confirmed subscribers, and maintain list hygiene with regular cleaning. Focus on organic growth via valuable content, referral incentives, and targeted signup placements on your site.
Where should I place signup forms to maximize conversions?
Place high-converting forms above the fold, in the footer, on the About page, and as exit-intent popups. Test different copy, colors, and CTAs to see what lifts signup rates. A/B testing is essential for finding the best placements.
What content types perform best across the customer journey?
Mix educational content, special offers, and brand stories. Map topics to stages: awareness (how-to and guides), consideration (case studies, product comparisons), and decision (discounts, limited-time offers). User-generated content and customer spotlights build trust.
How often should I send campaigns and how do I build a calendar?
A typical cadence is one to two sends per week, adjusted for audience tolerance and industry norms. Build a calendar that includes seasonal peaks (back-to-school, Black Friday), product launches, and recurring nurture sequences. Track engagement to fine-tune frequency.
What makes subject lines and CTAs that drive opens and clicks?
Use clear, benefit-driven language and keep choices minimal. Test using A/B splits and AI-assisted generators to refine wording. Personalization and urgency work well, but relevance to the recipient’s needs is the most important factor.
Which automations should I implement first?
Start with a welcome series, nurture drips, cart recovery, and re-engagement flows. Use behavior triggers like page visits, link clicks, and purchase history to send timely, relevant messages. These foundational automations deliver measurable lift quickly.
What core KPIs should I monitor to optimize campaigns?
Track open rate, click-through rate, conversion rate, and revenue per send. Also monitor list growth, churn, retention, and campaign-level profitability. Use test-and-learn loops across timing, creative, and copy to drive continuous improvement.
What best practices improve deliverability and legal compliance?
Follow CAN-SPAM, GDPR, and CCPA requirements: honest header info, clear opt-out links, and a physical mailing address. Maintain list hygiene by removing inactive subscribers and use engagement tactics to keep inbox placement high.
How do I integrate my sending platform with CRM and other channels?
Use native integrations or APIs to sync contacts, events, and purchase data with your CRM. Connect to ad platforms and web analytics for multichannel campaigns. Proper integration enables personalization and better attribution across touchpoints.
What practical steps take me from setup to sending my first high-performing campaign?
Set clear goals, install signup forms, import and clean your list, create a short welcome series, and design a single promotional campaign. Test subject lines and a CTA variant, schedule sends for peak times, then measure results and iterate.
spent — when you combine list quality, segmentation, and timely content.
How do I pick the right service and automation hub to start sending campaigns?
Choose a provider that offers a free plan or trial, drag-and-drop builders, and built-in automation. Look for features like popups, on-page forms, newsletter editors, and transactional sending. Ensure the platform scales from manual sends to multi-step workflows as your list and needs grow.
What SMART goals should I set for my first campaigns?
Set Specific, Measurable, Achievable, Relevant, and Time-bound goals. Examples: reduce cart abandonment by 15% in 90 days, increase click-through rates by 20% in one quarter, or drive $X in revenue from a welcome series. Tie each goal to a KPI you’ll track daily or weekly.
How do I research my target audience and build useful buyer personas?
Use surveys, customer interviews, CRM data, and competitive analysis. Identify pain points, preferred channels, and decision triggers. Translate those findings into content themes and messaging that speak to needs at each stage of the buyer journey.
What’s the best way to segment a list for relevance and revenue?
Use behavioral segmentation (opens, clicks, purchases) and RFM (recency, frequency, monetary) models. Keep segments tied to campaign goals — don’t create dozens of tiny groups unless each has a clear use case. Test and refine segments based on performance.
How can I build a high-quality list without buying contacts?
Offer lead magnets that match visitor intent, use double opt-in for confirmed subscribers, and maintain list hygiene with regular cleaning. Focus on organic growth via valuable content, referral incentives, and targeted signup placements on your site.
Where should I place signup forms to maximize conversions?
Place high-converting forms above the fold, in the footer, on the About page, and as exit-intent popups. Test different copy, colors, and CTAs to see what lifts signup rates. A/B testing is essential for finding the best placements.
What content types perform best across the customer journey?
Mix educational content, special offers, and brand stories. Map topics to stages: awareness (how-to and guides), consideration (case studies, product comparisons), and decision (discounts, limited-time offers). User-generated content and customer spotlights build trust.
How often should I send campaigns and how do I build a calendar?
A typical cadence is one to two sends per week, adjusted for audience tolerance and industry norms. Build a calendar that includes seasonal peaks (back-to-school, Black Friday), product launches, and recurring nurture sequences. Track engagement to fine-tune frequency.
What makes subject lines and CTAs that drive opens and clicks?
Use clear, benefit-driven language and keep choices minimal. Test using A/B splits and AI-assisted generators to refine wording. Personalization and urgency work well, but relevance to the recipient’s needs is the most important factor.
Which automations should I implement first?
Start with a welcome series, nurture drips, cart recovery, and re-engagement flows. Use behavior triggers like page visits, link clicks, and purchase history to send timely, relevant messages. These foundational automations deliver measurable lift quickly.
What core KPIs should I monitor to optimize campaigns?
Track open rate, click-through rate, conversion rate, and revenue per send. Also monitor list growth, churn, retention, and campaign-level profitability. Use test-and-learn loops across timing, creative, and copy to drive continuous improvement.
What best practices improve deliverability and legal compliance?
Follow CAN-SPAM, GDPR, and CCPA requirements: honest header info, clear opt-out links, and a physical mailing address. Maintain list hygiene by removing inactive subscribers and use engagement tactics to keep inbox placement high.
How do I integrate my sending platform with CRM and other channels?
Use native integrations or APIs to sync contacts, events, and purchase data with your CRM. Connect to ad platforms and web analytics for multichannel campaigns. Proper integration enables personalization and better attribution across touchpoints.
What practical steps take me from setup to sending my first high-performing campaign?
Set clear goals, install signup forms, import and clean your list, create a short welcome series, and design a single promotional campaign. Test subject lines and a CTA variant, schedule sends for peak times, then measure results and iterate.