Surprising fact: one provider’s free tier lets you send 12,000 messages a month to 1,000 subscribers, while another offers 900+ workflow templates — and that scale changes how you run registrations and reminders.
You need a concise, data-backed guide to pick a system that grows attendance and reduces manual work. This roundup compares core features like automation, landing pages, forms, templates, deliverability, and pricing so you can shortlist faster.
Expect practical matches: complex workflows (ActiveCampaign), all-in-one CRM (HubSpot), ecommerce triggers (Omnisend), fast design (AWeber), budget starters (MailerLite, Moosend, Brevo), and broad integrations (Mailchimp).
We also highlight trials and free plans — including a 30-day trial you can start with GetResponse — so you can validate funnels without upfront spend. Read on to find the platform that fits your registration, reminder, and follow-up needs.
Key Takeaways
- Compare automation presets and templates to match your event workflow.
- Use free plans and trials to test deliverability and registration funnels.
- Match pricing to list growth and monthly send volume before committing.
- Choose tools with strong landing page, form, and CRM integrations.
- Prioritize platforms with solid analytics to measure registration conversions.
Why email still drives event registrations in the United States today
When you stitch messages to landing pages and inline forms, you control the path to a ticket. This alignment—message, page, form—reduces friction and raises the chance that curiosity becomes a confirmed registration.
From awareness to attendee: how emails, landing pages, and forms work together
Start with short awareness sends that link to focused pages with a clear value prop and a single, embedded form. Use segmented lists to tailor content by role, industry, or past attendance. Platforms like HubSpot centralize CRM, messages, and pages; MailerLite and Moosend include pages and forms at entry cost.
Present-day success metrics: deliverability, engagement, and conversion to registrations
Track UTMs on every link so analytics attribute registrations to the right source. Warm your domain, authenticate (SPF, DKIM, DMARC), and prune inactive addresses to protect inbox placement.
- Measure engagement: opens, clicks, replies, and page dwell time.
- Measure conversion: registration rate, confirmation clicks, and reminder opens.
- Optimize: test subject lines, preheaders, copy length, and mobile pages.
Tip: Try GetResponse’s Free 30‑day trial to build an end-to-end funnel that ties messages, pages, and forms into one measurable flow.
How to evaluate Email Marketing Platforms for Event Management
Focus on software that automates confirmations, reminders, and post-show nurture without custom scripts. That single choice cuts manual work and raises attendance consistency.
Start with automation: pick visual builders that send confirmations, calendar invites, and sequenced reminders. ActiveCampaign’s 900+ templates can speed setup. Visual flows reduce errors and keep your team aligned.
- Integrations: confirm native links to CRM, webinar tech, and registration software so attendance and engagement sync in real time.
- Scalability: simulate list growth and send spikes before major announcements to test deliverability and system limits.
- Pricing and trials: compare contact‑based versus volume billing, check free plans or trials (try GetResponse’s Free 30‑day trial) and plan when you’ll need paid plans.
- Analytics & tracking: require UTMs, per-link metrics, cohort reports, and revenue attribution for ticketed events.
Finally, vet transactional sends (confirmations, passwordless logins), governance roles for team collaboration, and template libraries to speed builds. Prioritize solutions that let you run a full pilot without budget risk.
GetResponse for event marketing: automation, funnels, and a Free 30‑day trial
GetResponse bundles messages, landing pages, forms, and webinars so you can build a complete funnel without stitching tools together. This reduces setup time and keeps registrations tracked in one account.
Build event funnels with emails, landing pages, forms, and webinars
Start fast: use the drag-and-drop builder to create branded pages and capture registrations with embedded forms. Map UTM parameters into hidden fields so you know which campaign drives the most signups.
Use visual workflows to schedule pre-event invites, multi-touch reminders, confirmations with calendar files, and post-event follow-up by attendance. Native webinar hosting captures attendance time, Q&A, and poll responses that can trigger tailored nurture sequences.
- Launch end-to-end funnels without switching tools to speed production.
- Segment audiences by role, industry, and past behavior to boost registrations and show rates.
- Connect to CRM and ad accounts to retarget no-shows with recordings or future dates.
Try GetResponse free for 30 days to launch your next event
Start your GetResponse Free 30‑day trial now: https://www.getresponse.com/?a=MacDnqpGmR. Use the trial to validate deliverability, test templates, and run live workflows without upfront spend.
ActiveCampaign: advanced automation and CRM for complex event workflows
ActiveCampaign packs advanced automation and CRM tools that let you map multi-touch journeys and remove manual follow-up. Use visual flows to coordinate invites, confirmations, reminders, and post-show outreach without scripts.
Why it stands out: the platform offers 900+ automation templates, integrated CRM, and AI predictive analytics to prioritize leads and boost attendance. High deliverability and a 14‑day trial let you validate performance on a small cohort.
Visual journeys, segmentation, and predictive targeting for higher attendance
Customize communications quickly with 240+ email templates and 60+ landing page templates to meet tight launch timelines. Trigger actions based on opens, clicks, site visits, and actual attendance.
- Align sales and marketing: the CRM shows registrations, attendance, and hand‑raisers in one view.
- Prioritize follow-ups: predictive lead scoring surfaces high-intent customers.
- Test and optimize: split actions let you A/B test reminder cadences and CTAs to increase show rates.
- Measure impact: sync UTMs and event status for tracking, attribution, and pipeline analytics.
Consider piloting invites in a second tool while you run GetResponse’s Free 30‑day trial alongside. That lets you compare deliverability, templates, and automation without committing to paid plans.
HubSpot: all‑in‑one CRM and marketing hub for multi‑channel event campaigns
HubSpot centralizes contacts, pages, ads, and conversions so teams run multi-channel campaigns from one dashboard. You get a single source of truth for registrations, attendance, and sales activity. That reduces handoffs and speeds follow-up.
Email, landing pages, ads, and analytics unified for event performance tracking
Start lean: the free CRM tier includes basic emails, landing pages, blog hosting, social ads, and live chat so you can validate programs without upfront cost.
- Run multi-channel campaigns from one hub—email, landing pages, forms, ads, and CRM—so attribution stays consistent.
- Use progressive profiling on forms to capture role and intent, then personalize content and outreach.
- Build lifecycle workflows that enroll registrants and notify sales when VIP accounts engage.
- Deploy ads with consistent UTMs and track cost-per-registration in dashboards.
- Sync webinar attendance and page engagement to contact records for timely sales follow-up.
- Schedule social media posts to support countdowns and last-minute pushes.
- Evaluate plans and pricing as your contact volume grows; add marketing contacts strategically to control costs.
Tip: Complement HubSpot workflows with a GetResponse Free 30‑day trial to test webinar funnels and compare deliverability, templates, and automation side‑by‑side: https://www.getresponse.com/?a=MacDnqpGmR.
MailerLite: cost‑effective email, templates, and landing pages for smaller events
MailerLite is a budget-friendly option that bundles pages, forms, and simple automation into one fast setup. Its free plan covers 1,000 subscribers and 12,000 sends per month, so you can validate channels without upfront spend.
The drag-and-drop builder plus 90+ templates speeds design for invites, reminders, and post-show recaps. Use reusable blocks and brand assets to keep pages and messages consistent.
Start small: publish a focused registration page with an embedded form and a thank-you flow that delivers a calendar file. Automate a short sequence—welcome, reminder, follow-up—without complex setup.
- Paid plans start at $9/month with unlimited sends and three users.
- Include landing pages, forms, and a lightweight website builder when you lack dev resources.
- Strong deliverability practices help keep invites in inboxes.
Run a MailerLite pilot while you compare to GetResponse’s Free 30‑day trial: https://www.getresponse.com/?a=MacDnqpGmR. Scale to paid plans only when your list or feature needs grow.
Brevo: multichannel email, SMS, and transactional sends with generous contact limits
Brevo combines multichannel reach and high contact limits to simplify reminders and confirmations. You get email, SMS, WhatsApp, CRM, and transactional messaging in one account. That mix helps you nudge registrants across the channels they prefer.
Daily sending caps, templates, and prebuilt automation to speed registration flows
Start on the free plan with 300 emails/day while you store large lists—Brevo supports up to 100,000 contacts. Paid plans begin at $8.08/month for 5,000 emails, which makes pricing predictable when contact volume grows.
- Reach registrants via email, SMS, and WhatsApp to boost reminder visibility during event week.
- Use transactional sends for confirmations and receipts alongside marketing campaigns without switching tools.
- Deploy 12 prebuilt workflows and web tracking to trigger reminders when prospects revisit a page.
- Save reusable blocks to overcome a smaller template library (~40+ templates) and speed design.
- Track cross-channel performance with UTMs to attribute registrations accurately.
Practical tip: Test multichannel invites while you run a GetResponse Free 30‑day trial to compare deliverability, templates, and automation side‑by‑side: https://www.getresponse.com/?a=MacDnqpGmR.
Moosend: budget‑friendly automations with behavior‑based personalization
Moosend brings advanced behavior triggers and simple pricing to teams that need results without complexity. The Pro plan starts at $7/month for 500 contacts and includes unlimited sends and a 30‑day free trial.
Use 25+ triggers and web tracking to personalize pages, forms, and messages based on real visitor actions. This makes reminders and confirmations more relevant and lifts registration rates.
One strong advantage is a single main tier that unlocks full features. Small teams get access to templates, a drag-and-drop builder, and consistent UX across landing pages and forms without juggling add-ons.
- Build behavior-driven workflows that fire on visits, clicks, and form activity to drive signups.
- Personalize content with web tracking and segments focused on warm leads who viewed agenda or speaker pages.
- Run A/B tests on subject lines, page headlines, and CTAs to iterate fast.
- Keep costs predictable: unlimited emails on Pro make scaling sends simple.
Start with Moosend’s 30‑day free trial to validate deliverability and automation depth on a live campaign. Then compare it side-by-side with GetResponse’s Free 30‑day trial to test end-to-end funnels: https://www.getresponse.com/?a=MacDnqpGmR.
Omnisend: ecommerce‑grade segmentation for ticket sales and engagement
Treat ticket interest like a cart: Omnisend adapts retail flows to recover near-signups and boost conversions with fast, data-driven sequences.
Use commerce triggers to nudge prospects, then widen reach with lifecycle segmentation and push alerts on mobile. The free plan includes 250 contacts, 500 emails, and 500 push notifications. Paid starts at $16/month for 500 contacts and 6,000 emails. Omnisend also offers 350+ templates and ready workflows to speed launches.
Abandoned cart and lifecycle triggers adapted to registrations
- Adapt abandoned cart flows to abandoned registration to recover near-attendees with reminders and incentives.
- Segment by lifecycle stage to target cold, warm, and hot prospects with tailored CTAs.
- Build campaigns quickly with 350+ conversion‑focused templates and prebuilt workflows.
- Integrate ticketing or store data to sharpen audience targeting and improve attribution.
- Use push notifications on the free plan to add last‑mile reach on mobile.
- Sync attendance back to segments and analyze pipeline by lifecycle to prioritize sales outreach.
Practical tip: run Omnisend commerce-style flows while you trial GetResponse webinars with the Free 30‑day trial: https://www.getresponse.com/?a=MacDnqpGmR
AWeber: fast design with 600+ templates and simple drip campaigns
AWeber speeds creative production so you can launch invites in hours, not days. The app includes 600+ templates and a Smart Designer that builds branded layouts from any URL.
Use the built-in Canva connection to create on‑brand graphics without switching tabs. The builder is straightforward, so you can assemble pages, forms, and short sequences quickly.
Practical setup: start on the free plan (500 subscribers, 3,000 sends/month) to test funnels. Paid plans begin at $12.50/month for 500 contacts with unlimited emails.
- Move fast on creative: 600+ templates and Smart Designer save design time.
- Produce assets in one place: Canva inside the editor keeps visuals consistent.
- Set simple drip sequences for invites, reminders, and post‑show thanks in minutes.
- Publish basic landing pages and forms to capture registrants for small gatherings.
- Tap 750+ integrations to sync with CRM and other event tools.
Keep copy short and CTA‑forward. Save modular blocks for speaker bios and agenda snippets. Test AWeber side‑by‑side with GetResponse’s Free 30‑day trial to compare deliverability, templates, and automation.
Mailchimp: broad integrations and analytics for event promotion and follow‑up
Mailchimp gives you a fast path to build invites, capture registrants, and analyze results across channels. It is known for ease of use, a generous free plan, and a huge integration library that keeps data flowing between tools.
Use the visual editor and ready templates to launch invites quickly. Build landing pages and forms without extra software. Then use reporting to track opens, clicks, and conversions and optimize timing and content.
Practical tip: start on the free plan to validate deliverability and creative before you scale. Monitor upgrade triggers as list size, sends, or required support needs grow; paid plans can get expensive and the free tier lacks live chat.
- Connect a broad stack via Mailchimp’s integration library to sync registration data.
- Segment by engagement recency to target likely registrants with timely reminders.
- Use social media connectors to amplify invites and keep messaging consistent.
- Tag attendees by session interest to personalize future outreach and post-event surveys.
| Capability | Strength | Notes |
|---|---|---|
| Integrations | Very wide | Syncs CRM, ads, ticketing, and analytics tools |
| Analytics | Actionable reports | Opens, clicks, conversion funnels, and A/B tests |
| Templates & Pages | Flexible editors | Landing pages, forms, and social post tools included |
When to pair tools: if you need deeper webinar funnels or advanced automation, consider combining Mailchimp with a dedicated webinar solution. Try the GetResponse Free 30‑day trial to compare webinar features, automation, and deliverability side-by-side.
Event tech stack synergy: connecting email, webinars, and registration tools
A tightly connected tech stack turns registrations into reliable attendance and smooth follow-up.
Choose webinar software that supports branding, polls, threaded Q&A, and chat to raise watch time and live engagement. Tools like Contrast emphasize these features and lift interactivity.
Webinars and virtual events
Use platforms that capture poll answers and question topics. Feed those signals into segmentation so you can follow up with tailored content and demos.
Analytics and UTMs
Implement UTMs consistently to attribute sign-ups by channel and creative. Sync watch time and poll response with HubSpot or your CRM to inform sales and customer success.
Automation via integrations
- Connect registration apps (Whova) to your messaging tool and CRM via Zapier to push sign-ups and check-ins.
- Automate confirmations with calendar attachments and timezone handling.
- Standardize schemas across tools to avoid sync gaps and speed sponsor reporting.
| Need | Recommended Tool | Benefit |
|---|---|---|
| Live engagement | Contrast | Branding, polls, threaded Q&A |
| Registration & check-in | Whova | Apps, sponsor ROI, session data |
| Integration hub | Zapier | Realtime sync to CRM and analytics |
Tip: Power your email + webinar funnel quickly with GetResponse’s Free 30‑day trial: https://www.getresponse.com/?a=MacDnqpGmR
Pricing snapshots and free plan options for event marketers
Pricing should be a testable decision. First run pilots on free plans and trials so you measure deliverability, page conversion, and workflow fit before committing budget.
Free trials and plans: where to start without upfront spend
Start with entry tiers that match your list and send volume. MailerLite offers 1,000 contacts and 12,000 emails per month on its free plan. AWeber and Mailchimp also provide usable free tiers to validate creative and sends.
Brevo gives a high-contact option with 300 emails/day while HubSpot’s free CRM helps teams coordinate registrations without license spend. ActiveCampaign and Moosend provide short trials to test advanced automation.
When to move to paid plans based on list size, sends, and team needs
Upgrade when feature gates block results: multi-user governance, advanced segmentation, A/B testing, transactional sends, or API throughput.
- Model cost by projecting list growth, monthly emails, and needed seats.
- Watch contact caps vs. volume pricing—Brevo favors big lists with moderate sends.
- Negotiate annual terms or discounts for nonprofits and startups as you scale.
Start testing with GetResponse’s Free 30‑day trial to validate a full funnel: https://www.getresponse.com/?a=MacDnqpGmR
| Use case | Best free option | Notes |
|---|---|---|
| Large contact list, low sends | Brevo | High contact limits, daily send caps |
| Full funnel with webinars | GetResponse trial | 30‑day trial to test pages, sends, and webinars |
| Small lists and fast validation | MailerLite / AWeber | Generous free tiers to validate messaging |
Email Marketing Platforms for Event Management: picking the right tool for your team
Pick the tool that maps directly to your event goals and team capacity, not the flashiest feature list.
Define outcomes first: ticket sales, lead capture, or product adoption. Next, match features to those goals so your team spends time executing, not rebuilding workflows.
Match features to goals: in‑person, hybrid, or virtual events
For in‑person gatherings, prioritize integrations with check‑in apps and SMS reminders to handle day‑of logistics.
For hybrid and virtual formats, require webinar hosting, branded pages, and engagement tools that feed analytics into your CRM.
Quick‑start recommendation
Shortlist examples: use ActiveCampaign for deep automation and scoring. Choose HubSpot when CRM + marketing must live in one place. Pick MailerLite or AWeber to launch fast on a tight budget. Consider GetResponse if you need advanced features for webinars and landing pages. For those focused on ecommerce, Klaviyo stands out as one of the best email marketing platforms, integrating seamlessly with various online stores. Ultimately, your choice should align with your specific business goals and the level of support you require.
- Brevo suits large contact lists and multichannel nudges.
- Moosend gives budget-friendly behavior triggers.
- Omnisend adapts ecommerce flows to ticket sales.
- Mailchimp works when broad integrations and analytics matter most.
- GetResponse runs full funnels, including webinars — launch a Free 30‑day trial: https://www.getresponse.com/?a=MacDnqpGmR
| Need | Best fit | Why it works |
|---|---|---|
| Complex automation | ActiveCampaign | Advanced workflows, lead scoring, 900+ templates |
| All‑in‑one CRM + outreach | HubSpot | Contacts, pages, ads, and lifecycle analytics in one hub |
| Fast, low‑cost launch | MailerLite / AWeber | Generous free tiers, simple pages and forms |
| Large lists & multichannel | Brevo | High contact caps and SMS/WhatsApp options |
Practical way forward: build a decision matrix (automation, integrations, analytics, cost), pilot with a small event, then scale the chosen option into your playbook.
Conclusion
A repeatable funnel beats one-off campaigns—build a template that captures, reminds, and converts.
You now have a clear comparison of leading tools and how each supports registrations, attendance, and post‑show conversion. Map your goals to strengths: robust automation (ActiveCampaign), CRM + marketing unity (HubSpot), fast builders (MailerLite, Moosend, Brevo), quick design (AWeber), and commerce-style flows (Omnisend). Use Mailchimp when integrations and analytics matter most.
Start on free plans and trials to validate deliverability, page conversion, and tracking. Standardize UTMs, document results, and review pricing as you scale. Ready to launch? Start your GetResponse Free 30‑day trial now: