You’ve felt the sting of lost carts and missed sales — that hollow moment when traffic does not become revenue. I’ve seen teams fix this by combining clear funnels with tools that reveal where prospects drop off. This guide meets you there.
We’ll compare seven email-first platforms that build funnels, measure every touch, and help you recover lost revenue. Expect concrete benchmarks: the average ecommerce conversion sits near 2% and roughly 70% of users abandon at checkout. Those numbers frame the upside. These statistics highlight the critical role that effective email marketing plays in capitalizing on potential sales. Our analysis will also touch upon the best email marketing platforms for influencers, showcasing how they can leverage their engagement to drive conversions. Understanding these tools can empower businesses to refine their strategies and ultimately enhance revenue recovery efforts. By leveraging the insights gained from our comparison, businesses can implement targeted campaigns that resonate with their audience, resulting in higher conversion rates. Additionally, exploring the features of the best email marketing platforms can provide unique advantages, such as automation and segmentation, which are crucial for maximizing engagement. Ultimately, utilizing these tools strategically can lead to significant improvements in overall marketing effectiveness.
You’ll get side-by-side looks at software features, attribution, native analytics, and which platform best fits ecommerce, SaaS, courses, agencies, or lean teams. Ready to test a full conversion setup? Start a free 30-day GetResponse trial and build a complete tracked funnel today: Start your free 30-day trial.
Key Takeaways
- You’ll compare seven tools that link landing pages, automations, and analytics end to end.
- Use the 2% conversion and 70% abandonment benchmarks to size opportunity.
- Look for platforms with built-in attribution and easy setup to speed launches.
- Pay attention to pricing models; “pay by contacts” can hurt scale.
- GetResponse offers a conversion funnel that combines pages, automations, ecommerce, and CRM with tracking — try it free for 30 days.
Why funnel tracking matters now: conversion stats and the real cost of drop‑offs
Knowing where visitors leave your site turns vague losses into clear revenue opportunities.
Average ecommerce conversion sits near 2%. Roughly 70% of users who reach checkout abandon their carts. Those two numbers show how small shifts change total sales.
Map each stage from visit to purchase so you can quantify lost revenue at every drop-off. Use visual tools like Funnelytics and analytics suites such as Google Analytics to validate hypotheses fast.
Key benchmarks to watch across your funnel
- Opt-in rate on landing pages and lead quality.
- Open and click rates that feed mid‑funnel nurture.
- Add-to-cart, checkout start, and checkout completion.
- Post-purchase upsells and customer retention signals.
| Stage | Benchmark | Action |
|---|---|---|
| Landing pages | Opt-in rate | Test headlines and page speed |
| Cart | Add-to-cart rate | Offer first-time discounts or free shipping |
| Checkout | Completion (aim to reduce 70% abandonment) | Use trust signals and faster flows |
Tie experiments to specific stages and attribute wins to channels so you spend on tactics that move the needle. During your GetResponse trial, set up the Conversion Funnel report to see stage-by-stage results in one dashboard: Start your free 30-day trial.
Search intent and who this roundup is for
This section helps you match toolsets to real team needs.
If you must choose between a single-suite product and a modular stack, start by naming your top priority: speed to launch, depth of analytics, or lower long-term cost.
Marketers evaluating all‑in‑one vs. modular stacks
All‑in‑one suites such as GetResponse and Kartra package landing pages, automations, webinars, ecommerce, analytics, and CRM. That reduces integration work and eases management for lean teams.
Modular stacks pair builders like ClickFunnels with CRMs such as ActiveCampaign, plus GA or Funnelytics for analytics. Larger orgs pick this route when they need best‑in‑class depth across reporting and sales flows.
Ecommerce, SaaS, and info‑product use cases
- Ecommerce teams need checkout‑level visibility, order bumps, and post‑purchase flows. WooCommerce stores often add CartFlows for A/B tests and offers.
- SaaS marketers prioritize attribution, lifecycle automation, and CRM alignment. ActiveCampaign and GetResponse work well here.
- Course creators want webinars, memberships, and simple cart setups—GetResponse and Kartra stand out.
Validate fit by spinning up a tracked proof of concept in GetResponse’s 30‑day free trial: Start your free 30‑day trial. Run one funnel, measure conversions, and decide with real data.
How we picked the best tools for sales funnels and tracking
Selection began with a practical rubric tied to revenue impact. We looked for systems that shorten the path from visit to purchase and make it measurable.
Essential features
We prioritized automation, a solid landing page builder, reliable a/b testing, and native analytics. Each feature needed to be easy to configure and fast to deploy.
Data visibility
Clear stage-by-stage views and attribution mattered most. You should see which ads, pages, or emails drive sales at every step.
Integrations with ecommerce and ad systems had to be simple. That lets you tie events and UTMs to revenue without heavy engineering.
Pricing and scalability
We weighed pricing models against growing lists and real-world usage. Pay-by-contacts plans can balloon costs as your list grows.
Onboarding speed, template quality, and support also guided our scoring. GetResponse checked nearly every box with Conversion Funnel, automation, pages, ecommerce, CRM, and built-in tracking. Try it free for 30 days to test a complete plan.
- We focused on features that drive quick wins.
- Funnel visibility and attribution scored high.
- Pricing and scale were decisive tie-breakers.
Editor’s pick: GetResponse for complete funnels and built‑in tracking
GetResponse combines ads, pages, webinars, and commerce into one visual workflow. You can build a sales funnel visually and see stage-level conversion rates in a single view.
Conversion Funnel, webinars, ecommerce, and CRM at a glance
Conversion Funnel maps social ads, landing pages, webinars, automations, checkout, and CRM data. That lets you spot where leads drop and which messages close sales.
Plans, pricing, and when it outperforms point solutions
Plans start near $59/month for 1,000 contacts (Marketing Automation) and about $119/month for ecommerce capabilities. Pricing scales by contacts.
This setup outperforms point tools when you want one system to build, automate, and measure. It saves time and reduces integration work for lean teams.
Key advantages at a glance
- Build complete funnels — ads, landing pages, email sequences, webinars, checkout — in one dashboard.
- Track stage-level performance and tie actions to sales.
- Robust automation with tagging and segmentation to increase LTV.
- Template library speeds page and email production; built-in webinars support launches.
| Capability | What it delivers | When to pick this |
|---|---|---|
| Conversion Funnel | Visual funnel with stage metrics and revenue | When you need end-to-end sales visibility |
| Automation & CRM | Tags, segmentation, lifecycle management | For personalized journeys and higher LTV |
| Ecommerce & Webinars | Checkout, order bumps, live events | Product launches and course sales |
Start your Free 30‑day GetResponse trial now: https://www.getresponse.com/?a=MacDnqpGmR
ActiveCampaign: advanced automation and attribution for high‑intent journeys
ActiveCampaign shines when you need deep behavioral automations that follow high‑intent buyers across touchpoints. It packs branching workflows, site tracking, and event triggers that react to real user signals.
Segmentation, dynamic content, and conversion tracking strengths
Build sophisticated automations with split logic, conditional sends, and lead scoring to surface sales‑ready contacts. Use site events and custom fields to tailor journeys based on behavior.
Personalize messages and pages via dynamic content that adapts to segments. That boosts relevance and moves higher‑intent prospects toward purchase.
- Attribute conversions across paths and tie revenue to actions.
- Integrate payments (Stripe, Spiffy) to close the loop from interaction to sale.
- CRM with lead scoring helps sales teams focus on the hottest leads.
The tradeoffs: there’s a learning curve for complex workflows, and ActiveCampaign lacks a native visual stage map or webinar product. If you need a visual funnel and built‑in webinars in one suite, consider pairing these automations with a GetResponse trial to compare an all‑in‑one approach: https://www.getresponse.com/?a=MacDnqpGmR.
| Capability | What you get | When to pick |
|---|---|---|
| Automation depth | Branching logic, events, split tests | Complex buyer journeys |
| Attribution & analytics | Conversion attribution, reporting | Tie actions to revenue |
| Pricing (per month) | Starter ~$19 → Enterprise ~$159 (1,000 contacts) | Small lists that need automation depth |
ClickFunnels: focused funnel building with built‑in analytics
ClickFunnels targets entrepreneurs who need fast launches with minimal setup. It bundles landing pages, opt-ins, sales pages, upsells, and basic analytics into a single visual builder.
Where it excels for sales pages, upsells, and testing
Quick assembly: Use the visual page builder to stack pages, order forms, and upsell flows without code. Templates let you move from idea to live page in hours.
A/B testing and optimization: Run tests on headlines, offers, and layouts to improve step-by-step conversion. Built-in analytics shows drop points so you can act fast.
- Assemble sales pages, opt-ins, upsells, and order forms with a visual page builder.
- Run A/B tests on headlines, offers, and layouts to optimize conversion.
- Monitor funnel metrics with native analytics—no extra setup.
- Template breadth speeds launches; expect refinement for brand fit.
| Tier | Typical pricing | Best use |
|---|---|---|
| Basic | ~$127 / month | Single funnels and simple pages |
| Pro | ~$157 / month | Multiple funnels and testing |
| Funnel Hacker | ~$208 / month | Agencies and heavy traffic |
Note: ClickFunnels shines for focused sales flows rather than lifecycle-heavy programs. Evaluate total cost once you add email, CRM, and webinar tools. Benchmark ClickFunnels against GetResponse’s Conversion Funnel during a 30-day free trial to see which one matches your needs: https://www.getresponse.com/?a=MacDnqpGmR.
Systeme.io: budget‑friendly funnel builder for lean teams
Systeme.io gives lean teams a low‑cost place to build and launch simple sales flows fast.
Why it stands out: a freemium plan supports up to 2,000 contacts and includes limited funnels, campaigns, membership pages, and a custom domain. Paid tiers range roughly from $17 to $97 per month and add limits, affiliate program tools, and more features.
Strengths are clear: affordability and breadth. You can build funnels, sell courses or physical products, manage an affiliate program, and run basic automations without big upfront cost.
- Start free to validate an MVP without paying.
- Build pages, run campaigns, and handle simple automation.
- Templates and the editor are easy to use but often need polish.
- Expect lighter analytics and a basic email builder compared to advanced suites.
Bottom line: Systeme.io is a lean all‑in‑one that suits first funnels and side projects. As lists grow and reporting needs deepen, reassess against more advanced software. Test a Systeme.io MVP and compare funnel analytics with a 30‑day GetResponse trial to see which plan fits your sales goals: https://www.getresponse.com/?a=MacDnqpGmR.
Kartra: all‑in‑one marketing suite with guided setup
Kartra bundles onboarding checklists and hosted video with CTAs to get you selling quickly.
It includes site and landing builders, a CRM, and automation for lead and customer management. You also get forms, helpdesk/live chat, gated videos with CTAs, and checkout pages in one product.
Key practical benefits:
- Launch faster with an in‑app checklist that walks you through each setup step.
- Host and gate videos, adding opt‑ins and CTAs to turn viewers into buyers.
- Run automations, helpdesk, memberships, and checkout without stitching tools together.
Kartra suits agencies and creators who value breadth over niche depth. Integration options are fewer than some competitors, so plan how this will affect your wider toolset.
Pricing scales from Starter (~$99/month billed annually) up to Enterprise (~$750/month). Costs rise with leads, domains, webinars, and team seats—model total ownership early.
| Area | What Kartra provides | When to pick |
|---|---|---|
| Onboarding & setup | Step-by-step checklists and templates | When you want fast, guided launches |
| Video & CTAs | Hosted video with opt‑ins and clickable CTAs | For course creators and launches |
| Support & CRM | Helpdesk, live chat, and contact management | Teams needing built‑in customer support |
| Integrations | Limited third‑party connections | If you rely on a broad tool ecosystem, evaluate first |
Practical tip: Test Kartra’s end‑to‑end flow against GetResponse’s Conversion Funnel during a free trial to see which approach fits your sales processes best: https://www.getresponse.com/?a=MacDnqpGmR.
CartFlows for WooCommerce: checkout funnels, order bumps, and A/B tests
CartFlows upgrades a standard WooCommerce checkout into a conversion engine. It adds order bumps, one‑click upsells/downsells, dynamic offers, and multistep checkouts that behave like SaaS checkout flows.
Why it helps you make more sales: use order bumps and one‑click upsells to increase average order value. Run A/B split tests (Pro) on checkout steps to cut abandonment and lift conversions.
- Quickly add revenue with order bumps and tailored checkout flows.
- Test checkout steps and offers to reduce cart loss and raise AOV.
- Customize checkout design and fields with a visual editor for better UX.
- Ideal when you want SaaS-like sales features on a self‑hosted WordPress website.
- No native email; connect your ESP or pair CartFlows with GetResponse to complete lifecycle automation and gain unified analytics during the free trial: https://www.getresponse.com/?a=MacDnqpGmR.
Expect a short learning curve and hosting considerations. CartFlows works with builders like Elementor and relies on your server for speed under load.
| Feature | What it does | When to pick |
|---|---|---|
| Order bumps & upsells | Increase average order value at checkout | When you sell complementary products |
| A/B split testing (Pro) | Compare checkout variants to reduce abandonment | When optimization needs data-driven changes |
| Visual checkout editor | Customize fields and layout without code | When UX and brand consistency matter |
| Pricing | Starter $129/yr · Plus $249/yr · Pro $449/yr | Choose based on traffic and testing needs |
Involve.me: interactive lead capture powering top‑of‑funnel tracking
Involve.me turns static forms into engaging experiences that surface richer data and higher intent leads.
What it does: Involve.me builds interactive forms, quizzes, calculators, surveys, and simple sales funnels. The free plan allows 100 submissions per month and includes 200+ templates. Paid tiers scale submissions and add payments, export, and integrations.
Use quizzes and calculators to boost engagement and collect zero‑party data. Those interactions lift conversion on landing pages and help you qualify leads before the handoff to sales.
- Quick launches: Deploy pages and forms fast with a large template library.
- Richer lead profiles: Interactive tools capture answers that improve segmentation and scoring.
- Send to your ESP/CRM: Export captured leads or push them to your system to trigger journeys.
- Top‑of‑funnel fit: Great for qualification and early engagement; not a full ESP replacement.
Limitations matter. Involve.me has limited A/B testing, ecommerce, and membership features. Custom domains and advanced branding require higher tiers. Because it lacks native automation, combine interactive capture with GetResponse automations and funnel reporting to create an end‑to‑end view of sales performance. Start a free trial to test integration and measure impact: https://www.getresponse.com/?a=MacDnqpGmR.
Email Marketing Platforms for Funnel Tracking
Pick tools that make funnel performance obvious so you can act on lost revenue fast.
Start with clarity. Choose systems that surface stage-level conversion rates, attribution models, and revenue reporting. That visibility tells you which pages and messages need work.
Next, confirm automation depth. You need tags, behavioral triggers, and split paths to move high-intent prospects toward purchase. Without those, personalization stalls and sales drop.
Page speed matters. Slow landing pages kill opt-ins and inflate paid media costs. Test rendering and A/B setups during a controlled trial.
- Make analytics obvious — funnel views and revenue reports.
- Demand deep automation — segmentation and behavior triggers.
- Prioritize fast pages and built-in A/B testing.
- Verify ecommerce & CRM integrations to close the loop on sales.
| Priority | What to check | How to validate |
|---|---|---|
| Analytics | Funnel views, attribution, revenue | Run a tracked purchase during trial |
| Automation | Tags, splits, behavior triggers | Build a lead-to-sale workflow |
| Landing pages | Render speed, A/B testing, builder | Measure load times and conversion lift |
Practical step: Validate page speed and analytics setup in GetResponse’s 30‑day trial to compare how GetResponse, ActiveCampaign, ClickFunnels, Kartra, and Systeme.io balance analytics, automation, and page building.
Funnel tracking foundations: from traffic sources to revenue insights
Begin with a simple journey map that links channels, landing pages, and checkout events into a single view. A map makes hypotheses testable and keeps experiments focused on revenue instead of vanity metrics.
Visualizing journeys with tools like Funnelytics and Google Analytics
Use a visual mapper to see flow, and analytics to validate behavior. Funnelytics lets you draw paths and overlay performance; plans start near $199/month. Google Analytics gives free user behavior, demographics, and source attribution at the standard level.
Connecting email, pages, and ecommerce data into one view
Tag campaigns consistently with UTMs so ad spend links to each stage. Sync ecommerce events (add-to-cart, purchase) back to your CRM or ESP to trigger lifecycle actions and record revenue. Additionally, analyze the performance of your campaigns through the data collected via UTMs to optimize future strategies. This comprehensive approach ensures that you not only track user behavior effectively but also leverage insights to enhance your email campaigns on the best email marketing platforms. By integrating your ecommerce events with these platforms, you can create targeted messaging that resonates with your audience and increases conversion rates.
- Start with a journey map: channel → landing page → opt-in → email sequence → checkout → upsell.
- Visualize flows: use Funnelytics for overlays, GA for source attribution.
- Tag consistently: UTMs connect spend to stage revenue.
- Sync events: push add-to-cart and purchases to your systems.
- Centralize reporting: spot anomalies fast and brief stakeholders.
Then implement the mapped journey in an all-in-one platform to close gaps. Run the flow inside GetResponse’s Conversion Funnel during the free 30-day trial to see stage metrics and tie tests directly to sales: https://www.getresponse.com/?a=MacDnqpGmR.
| Tool | Best use | Notes |
|---|---|---|
| Funnelytics | Visual mapping + overlay analytics | Good for hypothesis planning; paid plans from $199/mo |
| Google Analytics | User behavior & source attribution | Free standard tracking; GA360 for enterprise |
| All‑in‑one platform | Implement map, automate, and report | Reduces data gaps by centralizing events and revenue |
Feature comparison: automation, page builder, A/B testing, and analytics depth
Focus on practical differences: which software shows a live funnel map and which needs external mapping.
Which products deliver end-to-end views
Start by checking native visualizations. GetResponse provides a built-in visual funnel with stage metrics and revenue. That reduces setup time and keeps data centralized.
ActiveCampaign excels at behavioral automation and attribution but lacks a native visual stage map. ClickFunnels centers on page flows and A/B testing, while CartFlows layers testing onto WooCommerce checkouts. Kartra bundles modules with guided setup and a single-pane view of campaign elements.
Templates, testing cadence, and reporting granularity
Assess template quality and how fast you can publish pages. A flexible page builder with mobile-optimized templates speeds launches.
- Compare whether each tool shows a native funnel view or requires external mapping.
- Evaluate page builder flexibility, mobile optimization, and speed.
- Confirm a/b testing on pages and emails and how results attribute to revenue.
- Check template quality and time from draft to publish.
- Review analytics: stage drop-offs, cohort filters, and SKU-level revenue.
- Ensure role-based management, approvals, and versioning for team workflows.
| Capability | What to check | Why it matters |
|---|---|---|
| Native funnel view | Yes/No + revenue tie | Faster diagnosis of drop-offs |
| Automation depth | Triggers, splits, events | Personalization and sales velocity |
| A/B testing | Pages & emails + attribution | Prove wins and link to revenue |
| Templates & page builder | Speed to publish + mobile score | Launch faster with fewer fixes |
Practical step: Benchmark two tools side-by-side by spinning up a test funnel in GetResponse to compare visual funnel views, automation flows, and report granularity. Run one paid ad, one landing page, and a purchase to see where each service surfaces wins and leaks.
Pricing and value: matching plans to list size and funnel complexity
Start by modeling real costs against growth. Begin with your current list and run scenarios at 2x and 3x size. That reveals when a plan that looks cheap today becomes expensive tomorrow.
Where pay-by-contacts wins and where it doesn’t
Pay‑by‑contacts often beats flat tiers when your list is small and active. It keeps month-to-month fees low and avoids paying for unused seats or features.
As lists grow, costs can spike—especially when you keep inactive contacts. Reassess when your database or feature needs expand.
- Model total cost at current list size and at 2–3x growth.
- Use annual discounts and bundle add‑ons to reduce month bills.
- Factor in eliminated point tools (webinar, page builder, CRM) when you pick an all‑in‑one.
- Price isn’t value—weight speed to launch, analytics clarity, and potential sales uplift.
| Plan type | Typical monthly cost | When it makes sense |
|---|---|---|
| Pay-by-contacts | $59 / month (≈1,000 contacts on GetResponse) | Small lists; you want growth without heavy upfront fees |
| Tiered flat plans | $17–$127+ / month (Systeme.io, ClickFunnels tiers) | Predictable billing and bundled features; good for consistent usage |
| Annual license / one-time | CartFlows: annual licensing; Kartra: annual discounts | Lower annual cost but requires upfront commitment |
Practical next step: Validate assumptions in a trial. Test conversion, reporting, and feature fit during a free 30‑day GetResponse trial to confirm real sales lift before you scale spend — GetResponse trial comparison.
Implementation playbook: launch a tracked funnel in a weekend
Ship a measured sales flow in a weekend by building only what proves revenue fast. Focus on a single offer, one checkout path, and the smallest set of pages you need to measure conversions.
Pages, tags, automations, and testing to set first
Build an offer page and a fast opt-in landing page with one clear CTA. Keep designs lean so load time stays low.
Add tags on opt-in and key clicks. Pass UTMs into contact records to credit ad spend and channel performance.
Create a 3–5 message sequence that delivers value, presents the offer, answers objections, and sends a deadline reminder. Include a timed cart recovery message; checkout abandonment hovers near 70% so this is high impact.
Run an A/B test on the headline or hero section first. Then iterate CTA and social proof in short cycles.
Quick wins to cut cart abandonment and boost conversions
- Cart recovery: a timed email plus SMS backup if available.
- Order bumps: add one complementary offer at checkout to raise AOV.
- Post-purchase upsell: a simple one-click upsell to capture extra revenue.
- Single-channel launch: run paid social or organic traffic only to collect clean baseline data in 48–72 hours.
- Weekly review: check funnel analytics Sunday night and deploy one improvement before Monday traffic returns.
| Step | Action | Quick metric |
|---|---|---|
| Build | Offer page + opt-in landing page | Page load |
| Tag & attribute | Apply tags and pass UTMs into contacts | Clear channel attribution |
| Automate | 3–5 message sequence + cart recovery | Recovery open/click & purchases |
| Test & iterate | A/B headline → CTA → proof | Lift in conversions |
Practical next step: Build this flow inside a GetResponse 30‑day trial to see stage metrics and automate cart recovery in one place: https://www.getresponse.com/?a=MacDnqpGmR.
Try GetResponse free for 30 days: build, automate, and track in one place
Take a 30‑day test drive that unifies pages, automations, webinars, ecommerce, and reporting so you can judge impact on real sales.
What you get in the trial: Conversion Funnel, webinars, and analytics
Spin up a complete funnel using guided Conversion Funnel workflows that map ads, landing pages, checkout, and post‑purchase journeys.
Build fast landing pages from modern templates and test variants without extra plugins. Set automation rules tied to clicks, visits, and purchase events to move leads to buyers.
- Host webinars and track registrations through to revenue.
- Connect your store to measure AOV, conversion, and LTV in one dashboard.
- Use CRM tools to manage contacts and segment by behavior.
Claim your Free 30‑day trial
Run a live MVP inside one month and make a data‑driven platform decision. Claim your Free 30‑day trial now: Start a free 30‑day GetResponse trial.
Note: If you want a comparison on contact limits and trial constraints, read a detailed trial comparison here.
Conclusion
Fixing a few stage leaks can lift sales fast and meaningfully. Benchmarks matter: average ecommerce conversion sits near 2% and roughly 70% abandon at checkout. Use those numbers to set targets and measure wins.
Choose the right approach. Match your stack philosophy, funnel complexity, and growth plan. Pick all‑in‑one software when speed and unified data matter. Pick specialized tools when you need deep features in a single area.
Prioritize analytics clarity, automation depth, and page performance. Run a weekend MVP and validate with a trial to confirm data quality and real conversions.
Start your Free 30‑day GetResponse trial and ship your next funnel now: https://www.getresponse.com/?a=MacDnqpGmR