Ready to build real relationships with your audience instead of blasting strangers? This tutorial shows you how a relationship-first approach wins more trust and opens better doors for conversions. You’ll move from set-up to a working campaign with clear steps.
The course centers on practical features and automation so you can send professional messages quickly. Expect to use templates, dynamic segments, and autoresponders to reach the right people at the right time.
You’ll get checklists, examples, and measurable goals that align with acquisition, nurturing, and conversion. The platform’s easy editor and responsive support reduce friction, letting you focus on strategy and content quality.
For deeper analysis and user feedback on the platform, see this review for complaints and real user notes: GetResponse review and complaints.
Key Takeaways
- You’ll learn a step-by-step tutorial to run a real campaign from day one.
- Templates, segmentation, and automation are the core features that speed execution.
- Focus on audience trust and portability over one-off blasts.
- Practical checklists and examples make advanced tools approachable.
- Setup aligns with long-term goals: growth, nurture, and conversion.
Why email marketing with GetResponse matters right now
Delivering timely information to your audience creates credibility and long-term value. Consistent, useful messages build trust with subscribers and turn awareness into measurable pipeline for your business.
Email marketing gives you immediate reach: one send can notify your entire list with updates, offers, or product news. That direct access beats social media when algorithms hide posts or change reach.
Relationship-based messaging wins. Autoresponders and drip sequences let you add value over time without manual work. This compounds: subscribers who receive useful content grow more likely to convert.
- Preserve ownership of your audience rather than rely on social media platforms.
- Make sure subscribers know what to expect and how often you’ll send information.
- Connect each send to a clear business goal to measure ROI.
| Channel | Primary Advantage | Action to Take |
|---|---|---|
| Direct ownership and immediate reach | Use automation and clear cadence | |
| Social media | Discovery and viral sharing | Drive followers to join your list |
| Combined | Scale relationships with distribution | Sync posts to grow and nurture your list |
Quick-start: Set up your GetResponse account and core settings
Get started in a few clear steps so your workspace is ready to collect contacts and send messages.
Sign up on the GetResponse homepage by entering your email address and creating an account. You’ll receive a confirmation to verify that address and then complete basic details like company, country, and postal address. No credit card is required to access the trial.
Tour the dashboard and support
The dashboard launches a guided tutorial and highlights core tools. Use the tour to find Create newsletter, Create forms and popups, and Add contacts. Live chat provides fast access to help if you need information or troubleshooting.
Create your first contact list
Go to Contacts > Create list and name it clearly. Import subscribers one-by-one, via CSV, or through integrations like WordPress and Shopify. During CSV import, map email, first name, and company fields for personalization.
Double opt-in and confirmation email
Enable double opt-in to keep lists clean and protect deliverability. Make sure your confirmation email uses benefit-driven copy and a prominent verify link so subscribers complete confirmation quickly.
- Complete the guided setup step for sender address and time zone.
- Use the quickstart checklist to import contacts and set a welcome flow.
| Action | Why it matters | Quick tip |
|---|---|---|
| Verify address | Confirms consent | Keep copy clear |
| Map fields | Enable personalization | Match email and names |
| Enable double opt-in | Improves deliverability | Use strong subject line |
Create your first web form and send your first newsletter
Create a concise signup experience that works where users take action. Start with a simple web form or popup that promises a clear benefit. Embed it on high-intent pages of your website. You can maintain multiple forms per campaign and send visitors to different thank-you pages.
Build and customize forms
Use templates or the drag-and-drop editor to speed creating first designs. Pick one of the available templates or build from scratch to match branding and visual hierarchy. Keep fields minimal—name and address are enough to personalize the newsletter.
Draft your message quickly
Leverage the AI email generator to create fast campaign drafts, then refine voice and CTAs. Note the trial limit of three uses for the AI feature; paid plans remove that cap.
- Focus subject lines and preview text for opens.
- Keep layout mobile-first; limit images and buttons for speed.
- Test, schedule, and send first to the right segment after QA.
| Action | Why it matters | Quick tip |
|---|---|---|
| Embed form | Captures intent on-site | Place on pricing and blog pages |
| Use templates | Speeds design | Match brand colors and fonts |
| Send test | Prevents errors | Check links, personalization, and previews |
Segmentation, autoresponders, and funnels to grow engagement
Smart segments and automated flows cut manual work while improving engagement rates. Use dynamic grouping to send fewer, more relevant messages that match behavior and interest.
Create dynamic segments and keep your lists clean
Build dynamic segments by action, interest, and engagement so each campaign stays tightly aligned to what subscribers want to read. Dynamic segments auto-update as your list grows, reducing manual tagging.
Keep your list healthy with double opt-in, routine hygiene, and sunset rules to protect deliverability and focus sends on active readers.
Set up autoresponder sequences and drip campaigns
Use an autoresponder to trigger sequences after sign-up or a key event. Map a simple drip cadence (Day 0, 2, 5, 10) and define a goal for each message so the process drives conversions.
Add behavioral branching—opens, clicks, or visits—to move contacts into the most relevant follow-ups and cut fatigue.
Connect landing pages, webinars, and forms into one funnel
Connect landing pages, webinars, and forms into a cohesive funnel to capture, qualify, and convert traffic without tool switching. Review campaign reports by segment to see which audiences drive the highest CTR and revenue, then scale winners.
- Use tagging and platform features to personalize paths at scale.
- Automate onboarding, education, and trial nurturing with timed emails.
- Measure each funnel step and refine messaging based on segment performance.
getresponse email marketing course free: What you’ll learn
This module maps the exact skills you’ll use to grow lists, write higher-performing messages, and measure results.
List building focuses on forms, offers, and social channels that drive a steady email list. You’ll see how to tie landing pages and content to a single source of truth so acquisition stays trackable.
Email components that convert
Learn message-market fit, clear structure, and CTAs that push readers to act. Templates show visual hierarchy and copy patterns that protect readability across devices.
Deliverability and automation
We cover domain authentication, consent best practices, and sending cadence to keep deliverability high. You’ll also build scalable drip sequences that nurture and convert without constant manual work.
Measure, test, and connect campaigns
Use opens, clicks, and conversions to validate hypotheses. A/B testing and reporting close the loop so you iterate faster.
- Resources and guide: step-by-step tutorials to implement each lesson inside your account.
- Campaign design: connect forms, pages, and webinars for consistent journeys.
Resources and tools inside your GetResponse account
Inside your account you’ll find a compact toolkit that turns web traffic into repeatable outreach. The workspace collects message types, design building blocks, and integrations so you can ship consistent sends without switching apps.
Newsletter vs autoresponder vs RSS-to-email
Newsletter is a manual broadcast for big updates and promotions. Use it when you need a one-off announcement.
Autoresponder runs timed sequences after a trigger, like signup or purchase. It automates onboarding and drip flows.
RSS-to-email turns new blog posts into automatic sends. Use it to keep readers engaged with fresh web content.
Templates, forms, and landing pages you can customize
The platform offers 150+ templates and a drag-and-drop editor. Start with a template, add branding, and save blocks for reuse across pages and campaigns.
Integrations and data mapping for better personalization
Import via CSV or sync with WordPress and Shopify to map fields like first name and purchase data. Mapping unlocks segments and better personalization.
- Centralize assets so teams access the same templates and saved sections.
- Rely on built-in features like spam checks and link tracking to reduce errors.
- Use help center articles, product videos, and live chat when you need quick information or a step-by-step guide.
| Resource | What it does | When to use it |
|---|---|---|
| Newsletter | One-off broadcast to your list | Announcements, offers, product launches |
| Autoresponder | Sequenced messages after an event | Welcome flows, onboarding, nurture |
| RSS-to-email | Automated blog-to-inbox sends | New blog posts and content updates |
Conclusion
Close with an actionable plan so your account becomes a business asset.
You now have a clear sequence of steps to operationalize email marketing: set up your getresponse account, build an email list, and connect forms on your website.
Treat that list as a core business asset. Make sure subscribers know what they’ll receive and when, and honor that promise over time.
Use the platform as your central email marketing platform and marketing platform hub: send emails, launch your first email, then expand to an autoresponder and funnel.
Keep the process tight—confirm sender address, send a concise confirmation email, and verify addresses with double opt-in. Favor modular templates and reusable blocks so campaigns ship faster.
As you scale, segment subscribers, refine campaigns, measure results, and iterate. Consistent execution compounds growth over time.