Learn to Use GetResponse Rich Push Notification Buttons for Better Campaigns

This guide shows you how to plan, design, and launch web push notifications that drive clicks and conversions. You will learn practical steps to add your site, enable HTTPS, place the WebConnect script, and install the service worker the right way.

Web push works on desktop and mobile browsers after people opt in. Messages arrive when the browser is open and queue if it is not, so timing stays relevant without excess messaging.

You’ll see where action elements fit in a notification layout and how to route traffic to the right information with fewer steps. We cover image and icon constraints, audience targeting, triggers, scheduling, and testing workflows you can reuse.

By the end, you’ll have a repeatable process to build campaigns that nudge people toward conversion and improve with data.

Key Takeaways

Learn setup steps to enable web push notifications on your site.
Use action elements to shorten paths to conversion.
Design opt-ins that increase accept rates and grow your list.
Queueing preserves message timeliness when browsers are closed.
Test, target, and measure so each campaign gets better.

Why web push matters now for desktop and mobile audiences

Today’s browsers let websites nudge users in real time, turning casual visitors into repeat customers. Web push notifications are sent through desktop and mobile browsers after a visitor opts in. The native permission prompt appears near the browser’s address bar; once accepted, your messages show on the desktop corner or mobile panel.

How web push notifications work in modern browsers

Delivery is immediate when the browser used for opt-in is open. If a user is offline, messages queue and send the next time the browser opens. This queuing preserves timely reach without over-messaging.

The conversion upside: traffic, sales, and engagement

Use web push to recover abandoned carts, announce flash sales, and send support updates. Brands increase clicks with multiple CTAs and tailored content, which boosts traffic and sales fast.

Works without an app or email list—reach desktop and mobile audiences through the browser.
Low-friction: one-click opt-in and brief content + images drive attention.
Most browsers support this channel; plan assets for constrained environments like Safari and IE11 limits.

Prerequisites and setup: connect your site and enable push delivery

A well-lit, clean-looking web browser interface with a focus on a set of prominent push notification prompts on the screen. The notifications feature rounded buttons with customizable icons and text, reflecting the capabilities of the GetResponse platform. The overall scene has a modern, professional aesthetic, with subtle gradients and lighting effects to draw the viewer's attention to the notification elements. The background is a neutral, uncluttered workspace, allowing the push notifications to be the central focus of the image.

Start by confirming your HTTPS domain and a default icon so browsers can accept web push from your site. Register the exact HTTPS domain or subdomain — directories (like /store) won’t work. Upload a default icon (usually your logo) so every notification carries brand recognition in crowded trays.

Add your site, exact URL, and default icon (HTTPS required)

In the dashboard, add the site using the exact origin shown in the browser. Use HTTPS only; service workers require a secure origin.

Tip: If you don’t control hosting, ask your developer to handle domain-level changes and icon upload to avoid delays.

Install WebConnect tracking and the service worker correctly

Copy the WebConnect tracking script into the head of pages where you will show opt-ins and deliver messages.

Download the service worker file, place it in your site root on the same origin, and do not rename it. A mislocated or renamed service file will block subscriptions and delivery.

Browser support to keep in mind in the United States market

Native prompts are controlled by the browser and cannot be edited. Design a clear pre-prompt on the page to set context before the permission request appears.

Keep mind that Safari and IE11 are excluded from standard support. Test flows on Chrome, Firefox, and Edge across common devices to verify delivery and the permission flow.

Use the site management area to edit settings, get code, and create prompts.
Preview a prompt and send a sample web push notification to confirm the permission appears on first visit.

Design smarter opt-ins: native prompt, custom prompt, and prompt paths

A modern, sleek web interface showcasing a series of customizable web push notifications. In the foreground, several notification prompts appear, each featuring a bold color scheme, clean typography, and striking imagery tailored to engage the user. The middle ground depicts the main browser window, with the notification prompts seamlessly integrated into the layout. In the background, a subtly blurred cityscape provides a sophisticated urban backdrop, hinting at the ubiquity of web-based communication in the digital age. The lighting is soft and directional, creating depth and emphasizing the notification prompts as the focal point. The overall mood is one of technological sophistication, user-centric design, and the power of targeted, permission-based outreach.

Smart opt-in design lets you guide users toward permission without surprising native prompts. Use a brief custom layer to explain value before the browser asks. Two-click opt-in flows convert better because the first click signals intent and avoids automatic browser blocks.

When to use two-click opt-in for better conversions

Use two-click opt-in on high-intent pages like pricing or product listings. A clear pre-prompt sets context and increases subscriptions when the native prompt appears.

Creating a branded custom prompt that matches your website

Keep copy ≤128 characters, state the benefit, and style the allow as a button and cancel as a link. Branded colors should match the site but contrast enough to draw attention.

Controlling where prompts appear with prompt paths and priorities

Configure paths: entire site, path starts with, and excludes. Order rules by priority so deeper paths override broader ones. Apply cooldowns to respect dismissed users and reduce prompt fatigue.

Prompt cooldowns and avoiding browser prompt blocks

Track views, native prompt exposures, interactions, and subscriptions per prompt.
Use visitor segments and device logic to show prompts where the experience is strongest.
Keep language direct and explain what updates users will receive and how often.

Build rich web push: images, icons, topics, and action buttons

Choose assets and labels so your messages look good across desktop and mobile browsers and drive action. Keep titles short — aim for 40–50 characters so key offer text is visible on most devices. Use clear verbs and a measurable benefit.

Images and icons: prefer a 2:1 image ratio under 10 MB and a square icon at least 196×196 px. Test how images crop: iOS often forces 1:1, Android may crop to landscape. Upload both when possible.

Topics and message flow: use a topic to let a new message replace older unclicked ones. If a user is offline, only the newest message per topic is queued. This prevents overload and improves relevance.

Map each action label to a direct URL that preserves intent (e.g., product page).
Limit action labels to short, parallel CTAs like “Shop Now” or “Learn More.”
Test rendering across browsers to confirm offer amounts and deadlines remain visible.

Element	Recommendation	Reason
Title length	40–50 characters	Prevents truncation on desktop and mobile
Image	2:1 ratio, <10 MB	Balances quality and cross-device cropping
Icon	Square, ≥196×196 px	Ensures crisp branding in trays
Topic use	One topic per message group	Replaces older messages; reduces overload

How to create and send GetResponse rich push notification buttons

Create clear, actionable web push messages that guide visitors from a browser alert to a focused page in one click.

Manual vs AI drafting

Start by naming your notification and drafting copy manually or use the AI Web Push Generator to propose titles and messages with optional emojis. Edit for brand voice and test title length (≤250 chars) and body text (≤250 chars).

Audience, devices, and countries

Target all visitors, new visitors, or returning visitors by visit count. Filter by device type—phone, tablet, desktop—and by country for regional campaigns.

Triggers, timing, and logic

Choose triggers: delay (seconds), scroll %, exit intent, inactivity, or on-click. Select Any vs All logic to balance reach and relevance.

Assets, preview, and scheduling

Add destination URL, image (2:1, ≤10 MB), and an icon (square ≥196×196). Configure action labels and URLs, use topics to replace older unclicked messages, preview in browser (Chrome on major platforms), then send now or schedule by time zone.

Test with Preview in browser and review analytics: sent, delivered, clicked.
Save drafts, duplicate, or cancel scheduled items as you refine campaigns.

Optimization playbook: copy, timing, personalization, and CTAs

Small, direct messages win: aim to state the benefit in the first 40–50 characters so the core offer appears on most desktops. Keep body text short, use a number when possible, and add a relevant image or emoji to draw attention.

Clarity over cleverness

Lead with value. Test short title variants and limit characters to avoid truncation. Clear message beats witty copy when a user sees dozens of notifications daily.

Best send times and real-time relevance

Start with US windows: Tue 4–6 PM; Wed 10 AM–12 PM and 3–6 PM; Thu 3–6 PM; Fri 10–11 AM and 2–4 PM; Sat 4–5 PM. Layer event-based sends for the moment that matters — order updates, cart recovery, and back-in-stock alerts.

Personalization and multi-CTA strategies

Personalize by behavior, interest, and location to lift open rates. Use one primary CTA and one secondary CTA to match different user intent without crowding the alert.

Use topics to prevent overload and preserve relevance.
A/B test titles, images, and CTA labels; measure click and downstream conversions.

Conclusion

Close the loop: verify infrastructure, test prompts, and set measurement so every send teaches you something useful.

Start with HTTPS, install WebConnect, and place the service worker at the site root. Validate the permission flow in real browsers and confirm prompt placement before scaling.

Build focused web push messages with tight copy, on-brand visuals, and purposeful CTAs. Use topics to replace older unclicked items and keep inboxes tidy.

Target by device and behavior, trigger at the right moment, schedule by time zone, and track sent, delivered, and clicked metrics. Iterate on title, image, notification labels, and timing until results improve.

FAQ

What are the main benefits of using web push for desktop and mobile audiences?

Web push lets you reach visitors on both desktop and mobile with short, timely messages that drive traffic, sales, and engagement. Delivered through browsers, these messages appear even when users aren’t on your site, increasing repeat visits and conversions without relying on email. Use clear CTAs, relevant images, and audience targeting to boost performance.

How do web push messages work in modern browsers?

Browsers use a service worker to receive and display messages from your site’s push service. After a user grants permission, the service worker handles background delivery, rendering icons, titles, text, and optional action buttons. This architecture ensures messages reach users whether they’re actively browsing or not.

What conversion gains can I expect from web push campaigns?

Well-targeted campaigns typically improve click-through rates and short-term traffic spikes. Combining concise copy, images, and timely triggers like exit intent or cart reminders often increases sales. Test different prompts, topics, and CTAs to measure lift in conversions and engagement for your audience.

What prerequisites are required to enable push delivery on my site?

You need an HTTPS site, the exact site URL added to your account, and a default icon that meets browser specs. Install the tracking script and a correctly configured service worker to handle subscription and delivery. Verify domain and file paths to prevent blocked requests.

How do I install the tracking script and service worker correctly?

Place the tracking script in your site header and serve the service worker from your domain root or correct scope. Ensure the service worker file registers without errors, references the push subscription endpoint, and caches assets as needed. Test in multiple browsers and use developer tools to confirm subscriptions are active.

Which browsers and devices should I prioritize in the U.S. market?

Focus on Chrome, Edge, and Firefox for desktop and Android browsers for mobile—these provide reliable support. Safari on macOS and iOS has limited push support, so plan fallbacks. Monitor browser adoption among your visitors and tailor prompts accordingly.

When should I use the native prompt versus a custom prompt path?

Use a custom prompt to pre-qualify users and explain value before showing the native browser prompt. Reserve the native prompt for users ready to subscribe. Two-step opt-ins often increase acceptance by reducing immediate friction, improving overall opt-in rates.

How do prompt paths and priorities control where prompts appear?

Prompt paths let you target pages or sections with tailored messages and set priorities so the most relevant prompt shows first. Combine URL rules, visitor segments, and cooldowns to avoid showing multiple prompts and minimize prompt fatigue across the site.

What are effective prompt cooldowns to prevent browser blocks?

Implement cooldowns that respect user experience—common ranges are several days to weeks after dismissal. Avoid repeatedly triggering prompts on the same session. Respecting cooldowns reduces the chance users block prompts and keeps your subscription rate healthy.

What are best practices for titles and message copy within character limits?

Keep titles and body text concise and outcome-focused. Lead with benefit, include a clear CTA, and stay within typical character limits so content displays fully across devices. Test short variations and measure which messages drive higher clicks and conversions.

How do I choose images and icons that render well across devices?

Use simple, high-contrast images and square icons sized per browser guidelines (often 192×192 px). Avoid complex visuals that crop poorly on narrow screens. Provide fallback icons for older browsers and test rendering on desktop and mobile to ensure clarity.

How do message topics help manage frequency and relevance?

Topics let subscribers choose interests so you send only relevant messages. They also allow you to replace or update older messages for subscribers of the same topic, reducing overload and improving perceived relevance. Use topics for product categories, promotions, or content verticals.

How do I add action buttons with labels, URLs, and icons?

Define short, action-oriented labels and map each button to a specific URL. Include small button icons where supported and prioritize the primary CTA. Test button order and copy to see which combinations increase engagement and conversions.

What’s the difference between manual creation and an AI web push generator?

Manual creation gives full control over copy, imagery, and targeting. An AI generator speeds drafting by proposing titles and messages based on best practices and past data. Use AI to generate variants, then edit for brand voice and test performance before sending.

How can I target audiences by visitors, devices, and countries?

Use targeting rules to segment by visit behavior, device type (desktop vs mobile), and geographic location. Combine segments—for example, mobile users in specific states—to deliver highly relevant messages that match user context and intent.

What trigger options should I use: delay, scroll, exit intent, inactivity, or click?

Choose triggers based on user intent: exit intent and inactivity work well for retention or recovery messages; scroll and click triggers engage active readers; timed delays are useful for onboarding nudges. Test triggers against conversion goals to find the optimal mix for your audience.

How do I preview, test in-browser, and schedule by time zone?

Use preview tools to check how messages appear on desktop and mobile. Test live sends on staging with multiple browsers and devices. Schedule using recipient time zone features so messages land at locally relevant hours for higher open and click rates.

What copy and timing strategies lead to better click-through rates?

Prioritize clarity: state the benefit quickly and include an explicit CTA. Send at times when your audience is active and use real-time relevance like cart reminders or flash offers. A/B test message length, CTAs, and send windows to identify the highest-performing combinations.

How can I personalize messages and use multi-CTA strategies?

Personalize using behavior signals like viewed pages or past purchases to tailor headlines and CTAs. Multi-CTA strategies work when you offer clear, distinct choices (e.g., view product vs. claim discount). Keep each CTA concise and track which paths drive conversions.