Which platform will actually move the needle for your business—greater reach or clearer results? This guide cuts through vendor claims and shows where each platform earns real returns.
We start with ratings and reviews: public data shows GetResponse holds a 4.3/5 average from 678 reviews, while Campaigner posts 3.7/5 from 133 reviews. Expert scores are close, with GetResponse at 87/100 and Campaigner at 85/100.
Adoption doesn’t equal satisfaction. More organizations use Campaigner, but users report higher satisfaction with GetResponse in recent snapshots. Expect differences in scope: one software bundles landing pages and webinars, the other focuses on core deliverability tools. When selecting an email marketing solution, it’s essential to consider not just the adoption rates but also the specific needs of your organization. For those looking for robust options, the GetResponse email marketing features provide extensive tools for creating automated campaigns and nurturing leads effectively. Ultimately, the choice between these platforms should align with your marketing goals and the level of support you require.
This short primer highlights usability, cost of ownership, and the tools that matter most for testing, segmentation, and automation. Use the data and practical examples here to match platform strengths to your list size, team workflows, and growth plans.
Key Takeaways
- GetResponse shows higher average user satisfaction across public reviews and expert scores.
- Campaigner has broader adoption but lower average review ratings.
- Compare total cost of ownership, not just headline pricing.
- Match platform features to your list size and team processes.
- Prioritize testing, segmentation, and deliverability tools that support growth.
At a glance: ratings, reputation, and who each platform fits best
A quick look at public ratings and user volume shows distinct strengths that map to different team needs.
User satisfaction and reviews snapshot
GetResponse posts a 4.3/5 average from 678 reviews on Findstack, while Campaigner records 3.7/5 from 133 reviews. Expert scoring narrows the gap: ITQlick gives 87/100 to GetResponse and 85/100 to Campaigner.
Higher review momentum for GetResponse suggests stronger recent engagement and wider user feedback. Campaigner’s lower aggregate rating still reflects a sizable installed base and long-term reputation in deliverability.
Who benefits most: small businesses vs growing teams
For a small business, ease of use matters most. Templates, segmentation, and simple automation reduce onboarding time and speed value extraction. The satisfaction snapshot favors GetResponse here, which can translate into smoother setup for individual users.
Growing teams should weigh deeper workflows, multi-user controls, and CRM sync. Both platforms serve those needs, but differences in implementation effort and support can determine the long-term outcome.
- Review trends favor GetResponse on average rating and volume.
- Campaigner retains a strong installed base and deliverability focus.
- Map your must-have features against user-reported strengths to avoid surprises.
Pricing and total cost of ownership in the present market
Price sheets rarely tell the whole story — monthly fees are only the start. You need to compare sticker pricing with real costs: onboarding, training, integration, and ongoing optimization all add up.
Monthly plans and starting price ranges
Published starting prices vary. Industry data lists one vendor from $59 per month and another starting at $15.58 per month.
The marketing guide shows middle-tier estimates: roughly $129/month at 10k and 20k contacts, and about $469/month at 30k for one provider. The other lists “Custom” pricing at those volumes. Both offer a 14-day trial with no credit card.
Real TCO considerations: training, support, customization, and scale
Budget planning should separate monthly sticker pricing from true cost. Key TCO drivers include migration, staff training, deliverability work, and any needed professional services.
Value for money vs budget constraints for U.S. businesses
For many U.S. businesses, the best value balances features (automation, A/B testing, landing pages) with predictable scaling as your list grows.
- Plan selection should match expected list growth and critical features.
- Document assumptions about contact thresholds and overages to avoid surprises.
- Use the trial to validate fit before committing to a paid plan.
Feature-by-feature: marketing automation, email tools, and extras
Compare feature sets not by counts alone but by how they solve your specific campaign needs.
Core email and list management
Both platforms cover segmentation, template-driven campaigns, and compliance checks such as spam scanning. You get standard list hygiene, tagging, and suppression controls that protect deliverability.
Automation depth, personalization, and testing
Each vendor supports event-based workflows and conditional content. Evaluate visual builders, branching logic, and trigger types before you commit.
A/B testing and statistical reporting exist on both systems. Confirm variant limits and multi-variant rules on the plan you choose.
Webinars, landing pages, and transactional messaging
One suite bundles webinars and landing pages in the same interface, which speeds funnel creation. Both offer transactional sending, push notifications, retargeting, and RSS campaigns.
Notable day-to-day differences
- One product lists more total features by count; practical value depends on your workflows.
- Test template editing speed, automation responsiveness, and segmentation query performance during trials.
- Inventory tags and suppression logic before migrating to avoid deliverability gaps.
| Capability | Presence | Notes |
|---|---|---|
| A/B testing | Both | Check variant limits and reports |
| Webinar & landing | GetResponse | Bundled funnel tools reduce tool sprawl |
| Transactional email | Both | Confirm sending limits and authentication |
| Advanced analytics | Campaigner | Broader execution and reporting features |
Integrations that matter: connecting your marketing stack
Connecting your stack properly turns isolated tools into a source of measurable growth.
Both platforms integrate natively with Google Analytics, Google Ads, Facebook Ads, Salesforce, WordPress, Calendly, and Zapier. These connections let you move data automatically and reduce manual exports.
Seamless analytics and ad links let you track conversions from outreach to purchase. You can automate audience syncs and remarketing without rebuilding lists.
- CRM sync (Salesforce) shares lead status, engagement, and opportunity data in near real time.
- Website and CMS hooks (WordPress) streamline forms, pop-ups, and landing page publishing.
- Calendly enables scheduling-based journeys that reduce manual follow-up after meetings.
- Zapier expands integration reach so you can prototype workflows before custom builds.
When you evaluate integrations, prioritize OAuth authentication, flexible field mapping, and reliable event triggers. Test bi-directional flows and attribution tags in a sandbox so your reporting matches the primary analytics source.
| Integration | Typical use | Checklist |
|---|---|---|
| Google Analytics | Attribution and session-level reporting | UTM mapping, cross-domain, conversion goals |
| Google Ads / Facebook Ads | Audience sync and conversion tracking | Pixel setup, audience refresh cadence, bid automation |
| Salesforce | Lead handoff and lifecycle updates | Field mapping, webhook events, permission scopes |
| WordPress | Form capture and landing page deployment | Form integrations, GDPR controls, fast publishing |
| Zapier & Calendly | Workflow prototyping and scheduling flows | Trigger testing, rate limits, access control |
getresponse vs campaigner for email marketing: hands-on use cases
When teams run day-to-day campaigns, differences in workflow and reporting surface quickly.
Pros and cons for campaign execution and reporting
Pros: Both systems support event-based automation and A/B testing, so you can iterate subject lines, content blocks, and send times quickly.
Pros: One product centralizes webinars and landing pages, letting marketing build funnels without exporting assets across tools.
Cons: Reporting depth varies. Verify channel attribution, cohort breakdowns, and custom dashboards before you commit.
Cons: Complex list structures can expose segmentation gaps. Test suppression rules to avoid customer fatigue and deliverability risks.
Team workflows, sub-accounts, and collaboration
Pros: Visual editors and reusable components speed production and reduce errors for teams that build many sequences.
Pros: Campaigner’s focus on straightforward sending appeals to teams that prioritize deliverability and scale.
Cons: Sub-accounts, roles, and approval flows exist, but governance models differ. Prototype collaboration to confirm permission controls meet your needs.
Cons: Deep customization and complex data models require admin time. Plan documentation and training to keep campaigns reliable as your product roster grows.
- Quick checklist: validate A/B limits, test sub-account permissions, and confirm attribution before migrating a live list.
- Run a short pilot sequence to observe reporting and team handoff behaviors under load.
Trials, support, and scalability for long-term growth
Use the 14-day free trial to validate how the system works under real conditions.
Both platforms offer a 14-day free trial with no credit card. During this window, pressure-test onboarding, template setup, deliverability warm-up, and initial marketing automation to estimate ramp time for your team.
Evaluate support channels—chat, email, and phone—and note response SLAs and self-serve resources. Document help center clarity, implementation guides, and escalation paths while you test. Additionally, assess the effectiveness of these channels in providing valuable information, such as home design tips and ideas. This will help ensure that users not only receive timely support but also gain insights that enhance their overall experience. Collect user feedback to identify areas for improvement and to optimize the available resources further.
For small business teams, confirm quick-start templates and guided flows. Larger groups should test admin controls, sub-accounts, and role-based permissions before choosing a plan.
- Check sending volumes per month and peak-hour throughput.
- Validate API limits and CRM sync cadence.
- Align pricing tiers with projected contact growth and feature access.
| Area | What to test | Success signal |
|---|---|---|
| Onboarding | Template import, list setup | Complete campaign in first week |
| Support | Response time & guides | Fast SLA and clear docs |
| Scalability | Monthly sends, API, throughput | No rate limits during peak tests |
Roll out in phases: launch core campaigns first, then add segmentation and personalization as your team gains confidence. Treat the free trial as a practical stress test that informs your long-term plan.
Conclusion
You should pick the platform that matches your growth plan, budget horizon, and daily workflows. Use the 14-day trial to validate deliverability, segmentation, and reporting with representative lists and campaigns.
Ratings and reviews lean toward higher satisfaction on one side, while pricing and long-term cost can favor the other depending on list size and required automation.
Focus on total cost over 12–24 months, integrations with your CRM and analytics, and how easily your team can build and test campaigns. Run a structured evaluation and compare real results side-by-side.
Final takeaway: either product can win if it aligns with your goals, budget, and team workflow—prioritize fit over feature counts and validate with a hands-on trial.