Can one clear process turn casual visitors on your website into loyal customers? This guide gives you a direct path. You will learn the steps for building a conversion engine inside GetResponse that maps to revenue and pipeline growth.
Start with clarity: choose the right objective — lead generation or product selling — then name your funnel and let the platform create the list automatically. The split between quick and full funnel types matters for speed and depth.
We’ll explain which pages and emails reduce friction, where to place incentives, and which ecommerce settings matter when you sell. Short checklists and UI tips save time and prevent messy rework.
For a deeper look at platform behavior and real user reports, see this GetResponse review and complaints.
Key Takeaways
- Pick the right funnel objective to match your marketing priority.
- Name and create lists early to keep structure clean.
- Use squeeze pages, forms, and thank-you pages for lead capture.
- Align pages, emails, and offers with your ideal customer profile.
- Track conversions and iterate based on revenue-linked metrics.
Understand your goal and map your funnel before you click Create
Before you click Create, clarify the outcome you need and sketch the path visitors will follow. That first decision shapes creative, metrics, and the types of pages you build. Spend ten minutes aligning objectives with stakeholders.
Lead generation vs. sales funnel: a lead-focused journey captures contact information through a squeeze page, incentive, lead capture form, thank-you page, and automated emails. The aim is list growth and nurture.
A sales funnel prioritizes conversion. It uses proof, urgency, and streamlined checkout to move prospects toward purchase. Optimize offers, copy, and page layout for decision signals.
Align on lead quality: agree definitions for MQL, SAL, and SQL so teams measure the same things. MQLs meet marketing engagement criteria (webinar signups, content downloads). SALs are accepted by sales for active qualification. SQLs show buying intent (demo booked, timeline or budget confirmed).
Document handoff rules and required data fields. Track form submit rate, thank-you reach, opens, and assisted revenue. Draw a simple diagram—ad → signup → thank-you → Day 0 email—so stakeholders see the scope before any build.
How to set up a sales funnel in GetResponse: start in Conversion Funnel
Navigate to Conversion funnel and choose Create funnel. In your account, enter a descriptive name with at least four characters. This action will automatically create a new list mapped to the funnel so contacts and events flow correctly.
Choose an objective next: select Sell a product when you plan to connect a store and accept payments. Pick Build a list when lead capture and nurture are the priority.
The final click—click create—scaffolds the funnel and drops you into the settings page. From there you manage the landing page, the first email, traffic sources, and ecommerce fields if required.
- Keep naming consistent so teammates find assets quickly and avoid duplicates.
- Verify account and workspace context before you proceed; this step establishes list plumbing.
- Start minimal: publish a test flow, confirm events, then iterate settings and content based on early metrics.
Pick your funnel path: full sales vs quick sales vs list building
Select the route that balances speed and nurture based on price point and customer intent. Your choice shapes the assets you build, the metrics you track, and the timeline for returns.
Full sales funnel
When education matters: collect leads on a capture page, deliver a lead magnet, then nurture with targeted emails that build trust before you drive prospects to a sales page.
This option is best for higher-ticket product categories or complex buys that require proof and time.
Quick sales funnel
When intent is high: send visitors directly to a sales page to shorten the path from visit to purchase. Use tight copy, strong proof, and fast checkout.
Choose this type for low-consideration product offerings and lower build overhead.
List building funnel
When growth is the goal: deploy a focused signup page with an exit-intent popup and a Day 0 autoresponder. Capture contacts, then start a nurturing sequence.
- Test small — run traffic experiments and compare cost per lead versus cost per sale.
- Match effort to impact — full paths need more assets but often raise close rates; quick paths convert fast with less enrichment.
- Align pages — capture-first journeys need a clear value exchange; direct-sale paths need crisp pricing and proof.
Set up your store, products, and payments to power your sales page
Your funnel’s checkout depends on a correctly configured store, clear product types, and tested payment rails. From the funnel settings you can choose an existing store from the dropdown or create a GetResponse store and assign a currency. One currency per store is enforced, so plan international catalogs accordingly.
Next, add product records. You can enter items manually or speed the process via imports and feeds. Supported imports include XML and platform sources such as Stripe, Etsy, Magento, and Shopify—each source requires named, published, or enabled items per platform rules.
- Product types: downloadable file, online course, service, or physical product. Map each product to your revenue model.
- Import notes: Stripe only imports “good”-type items with names; Etsy products must be active; Magento 1.9 needs enabled status; Shopify items must be published.
- Catalog ops: use click add for bulk expansion, verify SKUs and pricing, then enable payments.
Configure payment gateways—PayPal, Stripe, PayU, or Square—and then click save. Test an authorization with a small charge to confirm full page, checkout, and confirmation flows. Note that ecommerce tools remain available later for inventory and product information maintenance.
Build high‑converting pages: signup page, sales page, and thank you page
Start with a landing page that communicates the offer clearly within the first screen. Create a landing page by selecting a template categorized by product type, enter the page name, and open the editor.
In the editor, refine layout hierarchy, tighten headlines, and add video blocks that demonstrate outcomes. Choose templates with clear visual paths for signup and purchase.
Signup templates include an exit-intent popup by default. Double-click to edit copy, swap the offer, or delete the popup if it distracts from your goal.
Decide where the lead magnet lands — deliver instantly on the thank you page for better UX, or send via email to train opens and clicks. Then publish or save as draft and QA across devices.
- Track visitors and monitor success rate in the funnel view.
- Iterate templates — test headlines, proof placements, and form fields.
- Maintain message match between ads and pages to protect conversion.
Create emails and drive traffic: autoresponder settings and Facebook ads
Create a compact email strategy that moves signups from curiosity to action with predictable timing. Start by opening the autoresponder panel and clicking Send autoresponder to set subject, From, reply-to, and distribution settings. These details protect deliverability and brand recognition.
Design a Day 0 welcome email that confirms the signup, delivers the download link when relevant, and sets expectations for the next touch. Send immediately after signup so engagement remains high.
Extend the nurture arc. Add one or two follow-up messages that introduce your core product and services with clear CTAs back to the funnel page. Use matching templates for visual continuity.
- Monitor opens, clicks, and page visits and segment contacts by behavior.
- Launch facebook ads from the funnel interface and link each ad only to the first page.
- Track ad clicks and reach in the funnel view, then compare with on-page success rate to calculate cost per action.
Scale traffic once baseline economics look healthy. If opens fall, tweak subject lines, test preview text, or add a short video to re-energize engagement and push prospects closer to sales.
Conclusion
Finish the build by confirming settings, publishing the first page, and validating analytics.
Publishing the first page unlocks funnel-level stats like unique visitors and success rate. Send the Day 0 autoresponder immediately after signup so contacts engage fast.
Keep your account tidy: use consistent name rules and maintain one source for product and store information. Use click add and click save deliberately when you update catalogs.
Monitor conversion from landing page to sales page, track leads and list growth, and expand offers with services or a course only after the core journey converts predictably.
Use the conversion funnel dashboard for variations per segment, review templates and settings regularly, and report on contacts, assisted revenue, and value per customer.