GetResponse: Create Custom Fields for Subscribers in Minutes

Ready to capture richer data from your site without slowing down conversions? This short guide shows how to map more than just a name and email, so your email marketing works harder from the first form submit.

You’ll get a clear, step-by-step path—generate an API key, paste it into WPForms Marketing, map items like Birthday, City, Company, Gender, and Postal code, then set tags and Day of Cycle to slot contacts into the right sequence.

WPForms offers mobile-responsive forms and a GetResponse addon on Pro licenses. Confirmations can be a message, a page, or a redirect. GDPR settings let you disable cookies and entry storage to protect user trust.

Want deeper context before you get started? Check a hands-on review and user reports in this GetResponse review to see common pitfalls and fixes. Additionally, exploring the review will provide insights into effective strategies for managing your email campaigns. It’s particularly useful for learning about boost email deliverability techniques that can enhance the success of your outreach. Armed with this information, you can avoid potential pitfalls and maximize the impact of your email marketing efforts.

Key Takeaways

Step-by-step workflow: API key, connect, build a form, map fields, publish.
Better targeting: Map Birthday, City, Company, Gender, and Postal code to improve segmentation.
Compliance first: Use GDPR toggles to respect privacy and reduce risk.
Mobile-ready forms: Keep fields minimal to boost conversions on any device.
Tools covered: WPForms primary walkthrough with Formidable Forms as an alternative.

Why custom fields in GetResponse power smarter email marketing today

Adding targeted data points to your signup flow turns simple lists into actionable audience segments. That shift makes your email marketing more personal and measurable.

What custom fields capture beyond name and email

Use Birthday to run time-based campaigns and City or Postal code for local offers. Company and Job Role let you tailor B2B messaging. These profile values expand what a list can do.

Planning the data you’ll map from WordPress forms

Start with three priority fields to protect conversion rates. Map only what you need now, and plan progressive enrichment in follow-ups.

Map consistently: standardize labels like Company vs Organization.
Respect consent: add a GDPR agreement in your contact form and only pass data when consent exists.
Default values: set safe fallbacks so automated emails display cleanly.

Review your getresponse wordpress mapping quarterly to retire unused items and keep segments efficient. For hands-on user reports and pitfalls, see this user review.

How to getresponse create custom fields for subscribers with WPForms

Linking WPForms to your account takes ten minutes when you follow a clear sequence. Start by installing WPForms Pro and the GetResponse addon, then open the form builder and choose the Newsletter Signup template.

Generate and add your API key: In the Marketing » GetResponse tab, click Add New Account, go to your getresponse account, click generate API key, copy it, and paste it into WPForms. Give the connection a clear nickname.
Build the form: Use the form builder to drag Name, Email, and any extra inputs you planned. Keep forms short—three or fewer inputs boosts completion.
Map fields: In integration settings select the account and list, then map Subscriber Email, Subscriber Name, and each custom field one at a time to ensure reliable sync.
Tags & automation: Add tags, set Day of Cycle, and choose Create or Update actions so new entries land in the right sequence.
Confirmations & publish: Pick Message, Show Page, or Redirect, then click Embed to publish on a page, sidebar, or landing page on your wordpress site.
Compliance: Make sure GDPR enhancements are enabled, add the GDPR agreement input, and disable nonessential storage to protect user data.

Next step: Test the connection in the account tab, verify mapping accuracy, and use conditional logic to only add contacts when consent is present.

Alternative path: Create GetResponse forms and map fields with Formidable Forms

A sleek, modern desktop workspace with a laptop displaying the GetResponse WordPress plugin interface. A vibrant, clean interface showcases the form builder and custom field management options. Warm, directional lighting highlights the laptop screen and creates depth. Minimalist, elegant desk setup with a tablet, stylus, and neatly arranged office supplies. The overall atmosphere is professional, productive, and intuitive, reflecting the ease of integrating GetResponse with Formidable Forms for a streamlined subscriber management experience.

Use Formidable Forms when you want a flexible form builder that links to your account quickly. Install the plugin and the GetResponse add-on (Business plan+), then generate an API key in your account.

In WordPress go to Formidable → Global Settings → GetResponse and paste the api key. Name the connection so teams know which form powers which automation.

Build, map, and protect your form

Create a newsletter signup using the form builder, add Name and Email, then enable the GetResponse action under Settings → Actions & Notifications.

Choose the target list and map each field, including any custom field attributes. Use conditional logic so contacts are added only when a consent checkbox is checked.

Display options: Insert via the Formidable block or shortcode on pages, sidebars, or landing pages.
Spam protection: Leave the default honeypot, add reCAPTCHA or Akismet when bot traffic rises.
Reuse: Clone forms, update mapped fields, and verify the connection in the account tab logs.

Conclusion

Conclusion

Publish one tested form on a high-traffic page and watch outcomes in GetResponse. This lets you confirm the mapping, measure conversions, and spot integration gaps quickly. Utilizing the analytics provided by GetResponse will enable you to fine-tune your form and optimize performance over time. Additionally, the GetResponse time travel feature overview can help you visualize past data trends, allowing you to understand user behavior better. This comprehensive insight will empower you to make data-driven decisions that enhance future campaigns. By analyzing these trends and user interactions, you can determine the perfect timing in email marketing to maximize engagement. Employing targeted strategies based on this data will not only improve open rates but also foster stronger connections with your audience. Consistently applying these insights will set the foundation for more successful campaigns in the future.

Monitor email metrics and account alerts and add SMS or webhook notifications when new entries land. Keep GDPR settings and spam protection active while embedding forms across your site.

Practical next steps: choose WPForms for a fast builder-first approach or Formidable Forms when you need more automation. Prioritize accurate data mapping, lean inputs, and a single high-visibility test to get started and scale from there.

FAQ

How do I generate and add the API key to integrate WPForms with my GetResponse account?

Log in to your email marketing dashboard, go to the API & Integrations section, click the button to generate an API key, then copy it. In WordPress open WPForms → Settings → Integrations, select the GetResponse option and paste the key into the connection field. Save settings and run a quick test by submitting your newsletter signup form to confirm the list connection.

What fields should I plan to map from a WordPress form to my list?

Map core contact fields like email and name first, then add data points that improve segmentation: location, company, purchase history, lead source, and preferences. Keep field names clear and consistent between the form builder and the platform so mapping is one-to-one and data flows reliably into your account.

Can I add additional profile attributes such as tags, day-of-cycle, or custom metadata during signup?

Yes. In WPForms or Formidable Forms you can set actions on submit to add tags, assign a day-of-cycle, or pass custom attributes. Use the integration settings to choose whether the action creates a new contact or updates an existing one. These options help personalize automation and segmentation immediately after signup.

How do I ensure subscribers are added only when they give explicit consent using Formidable Forms?

Add a required checkbox for consent and enable conditional logic so the integration runs only when the box is checked. This approach, paired with timestamped consent storage and a clear privacy message, supports compliance and reduces the risk of accidental opt-ins.

Where can I publish the signup form on my WordPress site?

You can embed forms as a block on posts and pages, use shortcodes for sidebars or widgets, or place them on landing pages. Both WPForms and Formidable Forms offer flexible display options that suit signup popups, footer bars, and dedicated subscription pages.

What anti-spam measures should I enable when mapping fields from a contact form?

Use honeypot, reCAPTCHA, or Akismet integration to reduce bot signups. Enable email verification where possible and add simple validation rules for fields like phone and email to block malformed entries before they reach your list.

How do I create and map new profile fields in the platform so they match my WordPress form fields?

In your account, create matching profile attributes (text, dropdown, date) and use identical labels in your form builder. During the mapping step in the integration settings, connect each form input to its corresponding profile attribute to ensure data lands in the right place.

What are the best practices for confirmations and redirects after form submission?

Offer three options: an inline confirmation message, a show page (thank-you page), or an external redirect. Use a thank-you page to present a download or next steps, and set a clear confirmation message when you want immediate feedback. Ensure the chosen flow aligns with your privacy message and any follow-up automation.

How can I update existing contacts instead of creating duplicates when someone signs up again?

Configure your integration action to “create or update” and select the email address as the unique identifier. This instructs the system to update matching records and append new field data or tags, avoiding duplicate entries in your list.

Do I need to review data storage and GDPR settings when collecting additional profile data?

Yes. Double-check your data retention policy, enable consent tracking, and keep only the attributes necessary for your marketing goals. Use encryption and role-based access for stored data, and document how long you keep personal information to meet compliance requirements.

Can I pass hidden fields or referral data from my site into the mapped fields?

Absolutely. Add hidden inputs to your form to capture UTM parameters, campaign IDs, or referral sources, then map those hidden inputs to corresponding profile attributes. This preserves attribution and helps you tailor follow-up sequences based on source data.

What should I check if form submissions are not appearing in my list after mapping fields?

Verify the API key is active, confirm integration settings and field mappings, and check that the form’s conditional logic doesn’t block the action. Inspect error logs in the plugin and platform integrations area, then test with a simple submission to isolate the issue.

How do I use conditional logic to send different data to different lists?

Set up conditional rules in your form builder so that, based on answers (e.g., product interest or region), the submission triggers different integration actions. Map each branch to a different list or tag so contacts flow into the correct lifecycle or campaign.

Are there limitations on the number or type of attributes I can create and map from WordPress?

Most accounts allow numerous attributes, but there are sensible limits depending on your plan. Prefer structured types (email, date, dropdown) to keep data clean. Check your account’s attribute limits and use custom metadata sparingly to avoid complexity.

Can I test field mapping and automation without affecting real contacts?

Use a test list or sandbox environment and submit sample entries from your site. This lets you verify field mapping, tags, and automation rules without altering production data. After successful tests, switch mappings to the live list.