Curious whether this long‑standing marketing platform truly earns its reputation? You’re not alone. Founded in 1998 in Poland, the service grew from a basic newsletter sender into an all‑in‑one email marketing platform that now includes landing pages, automation, webinars, ecommerce links, and a site builder.
The company reports operations in 183 countries and more than 350,000 customers. Plans range from a Free tier (up to 500 subscribers, 2,500 emails/month) to paid tiers starting near $19, with higher bands for advanced automation, webinars, and ecommerce features.
In this review, you’ll get a clear, evidence‑based verdict on whether this email marketing tool fits your stack. We break down pricing, feature gating, third‑party ratings, and real tradeoffs so you can map plans to goals without guesswork. You’ll also discover how the GetResponse email marketing features can enhance your campaigns and improve engagement with your audience. By analyzing user experiences and performance metrics, we provide insights that can help you make informed decisions. Ultimately, this review aims to empower you to choose the right tools for maximizing your marketing efforts.
Key Takeaways
- Proven history: Active since 1998 with broad global reach and solid third‑party ratings.
- Feature depth: Funnels, AI email helpers, webinars, and ecommerce stand out.
- Plan gating: Important capabilities unlock at higher tiers—budget accordingly.
- Best for: Small to mid businesses, educators, and ecommerce brands needing more than a basic email sender.
- Watchouts: Contact counting, some template limits, and tiered support can affect costs and workflow.
Quick Verdict at a Glance
If you want an all-in-one marketing hub that merges email, funnels, and webinars, this platform is worth a close look. It packs landing page and funnel builders with automation and webinar hosting to speed time-to-launch.
Bottom line: Who should consider this in the United States right now
Choose this platform if you run an SMB, sell courses, create content solo, or operate a Shopify/WooCommerce store and prefer fewer integrations to manage.
It suits teams that value fast execution of funnels, on-demand webinars, and a consolidated stack for email and landing page work.
Key trust signals: longevity, user ratings, and platform scope
- Proven ratings: ~4.2/5 on Capterra and ~4.3/5 on G2, reflecting strong user satisfaction.
- Support: 24/7 live chat and email support plus a deep help center and multilingual UI shorten the learning curve.
- Feature mapping: Funnels, Creator+ webinars, Marketer+ automation, and ecommerce tools scale by plan.
| What you need | Why it fits | Notes |
|---|---|---|
| All-in-one marketing tools | Built-in funnels, landing page builder, and automation | Speeds launches with fewer integrations |
| Support and uptime | 24/7 live chat, email, and documentation | Good for teams that need quick help |
| Try-before-you-buy | Free plan and trials available | You can try getresponse risk-free to validate fit |
How We Evaluated Legitimacy and Value
We ran hands-on tests to mirror realistic marketing workflows and measure real-world performance. Our approach reproduced the steps a small team would take to launch campaigns, connect ecommerce, and track conversions.
Testing focused on setup speed, transparency, and measurable outcomes. We tracked how long it took to import a list, authenticate sending domains, build a landing page, and enable automation.
Hands-on testing, feature benchmarking, and pricing analysis
- Methodology: replicate a real stack—list import (auto cleaning noted), domain auth, landing page A/B, and ecommerce link tests.
- Feature checks: ran 41+ automation templates, validated funnel analytics, and verified plan gates for the automation builder and webinars.
- Pricing benchmark: compared Starter, Marketer, and Creator plans to Mailchimp, AWeber, and Brevo at common U.S. list sizes.
What “legit” means for an email marketing platform in 2025
We judged legitimacy by security posture, deliverability tooling, and honest plan limits. That includes SPF/DKIM/DMARC guidance, suppression handling, and clear subscriber counting.
| Area | What we tested | Key outcome |
|---|---|---|
| Deliverability | Auth setup, suppression, send-time tests | Actionable guidance and working send-time optimization |
| Usability | Drag-and-drop page builds, templates | Non-technical users shipped campaigns quickly |
| Ecommerce | Shopify/WooCommerce flows, carts | Abandoned cart and promo insertion functioned as expected |
Bottom line: our getresponse review validated core automation, landing, and reporting features, and measured their impact on lead gen and revenue. The threshold for being considered trustworthy in 2025 was clear support, transparent gating, and solid deliverability practices. In addition, a strong emphasis on user experience and customer support has become paramount for platforms looking to maintain relevance. Understanding who owns getresponse platform can provide insights into their commitment to innovation and reliability. Ultimately, staying ahead in the competitive landscape means continuously adapting to users’ needs while ensuring robust campaign performance.
Company Background and Market Position
Founded in Poland in 1998, the company grew from a newsletter sender into a global email marketing platform used across 183 countries by 350,000+ customers.
The strategic pivot expanded the product from basic list sends to a full marketing hub. You get automation, landing pages, funnels, webinars, and ecommerce links in one package.
That shift broadened use cases for SMBs, creators, and online stores. The roadmap focuses on AI, creator monetization, and deeper commerce integrations. Enterprise-grade MAX adds scale, advanced permissions, and dedicated support for larger teams.
- Longevity: long-standing provider with steady product investment.
- Feature breadth: webinars and funnels set it apart from many email-only rivals.
- Global trust: multilingual UI and localization help regional compliance and timed sends.
| Strength | What it means | Impact for you |
|---|---|---|
| Mature product | Operational since 1998 | Stable tools and ongoing updates |
| All-in-one features | Automation, landing + page builders, webinars | Faster launches with fewer integrations |
| Global footprint | 183 countries, 350,000+ customers | Regional support and localization |
| Enterprise options | MAX tier with advanced permissions | Better fit for larger teams and complex plans |
Plans and Pricing Breakdown
Plans range from a low-cost Starter to a custom Enterprise/MAX tier that adds scale and dedicated support. Choose by matching features to expected list growth and revenue goals.
Tier basics and what they unlock
The Free plan lets you test core email marketing with up to 500 subscribers and 2,500 emails per month. It’s useful for validation but limited for growth.
Starter (from $19/mo for 1,000 contacts) offers unlimited email sends and basic sending tools. Marketer (from $59/mo) adds the full automation builder and ecommerce automations. Creator (from $69/mo) brings webinars, site builder, and monetization features. MAX/Enterprise pricing is custom via sales.
Subscriber limits, hidden costs, and discounts
- Watch contact counting: removed vs active contacts may be treated differently—confirm during signup.
- Annual discount: roughly 18% when paid yearly.
- Plan gate impact: sales funnels and landing page builder are included and can replace third-party subscriptions.
| Tier | Starts at (1k) | Key add-on |
|---|---|---|
| Free | $0 (500 subs) | 2,500 emails/mo, basic testing |
| Starter | $19 | Unlimited emails, core sending tools |
| Marketer | $59 | Advanced automation, ecommerce flows |
| Creator | $69 | Webinars, site & monetization tools |
| MAX / Enterprise | Custom | Dedicated support, scale features |
Compare on price vs. competitors: At 1k contacts, entry pricing competes well with Mailchimp and AWeber, while Brevo may undercut on email volume—factor automation gating and included tools when you model total cost.
Core Email Marketing Tools
A modern editor with reusable sections helps teams produce branded messages faster. The drop editor supports content blocks, product blocks for Shopify and WooCommerce, and saved sections for headers, footers, and promos.
Drag-and-drop editor, templates, and dynamic content
The editor speeds production and lets you add custom HTML when needed. You get 120–240+ templates grouped by goals; some templates feel dated, so refine and save your best designs.
Dynamic content uses tags, custom fields, or segments to tailor sections without duplicating campaigns. Personalization includes fallback logic to keep layout and tone when data is missing.
A/B testing limits, Perfect Timing, and Time Travel
A/B testing supports up to five subject or content variants but restricts you to one variable per test. Plan tests around either subject lines or in-message changes for clear results.
- Perfect Timing optimizes send time per subscriber to boost opens.
- Time Travel delivers at a chosen local time across time zones.
- Ecommerce blocks pull products directly from your store to speed merchandising.
Workflow tip: map editor and automation needs to your plan before standardizing templates and pages. Some advanced tools unlock only on higher tiers, so confirm feature access as you scale your list and campaigns.
Marketing Automation Depth
A visual automation canvas turns rules and triggers into repeatable, measurable journeys. The builder uses conditions, filters, and actions so you can map behavior-based paths from welcome to repeat purchase.
Workflows support common triggers: opens, clicks, purchases, and form submissions. You get 41+ templates to launch welcome, reengagement, webinar, and post-purchase sequences quickly.
Workflows, triggers, lead scoring, and segmentation
The visual automation builder allows lead scoring, tagging, and updating custom fields. Scores feed segments so you can target high-intent contacts with relevant email and landing content.
Reporting shows who progressed, where drop-off occurs, and which branches convert best. Combine automation with Perfect Timing to increase open rates at each node.
Starter vs. Marketer automation differences
Starter includes limited custom automation (often a single active workflow). Marketer unlocks unlimited automation and full lifecycle coverage for nurture, churn prevention, and ecommerce funnels.
| Capability | Starter | Marketer+ |
|---|---|---|
| Active custom automations | Limited (one or few) | Unlimited workflows |
| Lead scoring & tags | Basic support | Advanced scoring and segment triggers |
| ecommerce actions | Basic abandoned cart notifications | Full post-purchase journeys and product triggers |
| Templates | Prebuilt options (limited) | 41+ templates and advanced branching |
Bottom line: the platform’s automation features scale from simple autoresponders to revenue-focused ecommerce journeys as you move up a plan.
Landing Page and Website Builders
The page builder balances speed and control so you can publish campaign pages quickly. The system includes ~93–100+ landing page templates, AI-assisted site generation, and a familiar drop editor that lowers design friction.
Templates, A/B testing, and AI-assisted builds
You get many landing page templates and built-in A/B testing to find winners without extra tools. AI-assisted layouts help create both single landing pages and simple websites fast.
Host unlimited pages and connect analytics like GA, GTM, and Facebook pixel to track conversions and feed remarketing audiences.
Mobile optimization and speed considerations
Pages are responsive out of the box and include consent banners for GDPR and U.S. privacy needs.
Mobile fine-tuning is limited in places, so test key devices. Some pages show room for speed gains on PageSpeed metrics, so optimize images and third-party scripts.
- Widgets: forms, chat, and price tables speed small-site builds.
- Integration: pair landing pages with email marketing, webinars, and funnels for full-funnel campaigns.
- UX note: the page builder has occasional quirks but delivers fast time-to-launch.
Conversion Funnels and Sales Enablement
Conversion funnels stitch lead magnets, signup pages, and promotion emails into a clear revenue path. You build each step with guided prompts and on‑brand designs. That removes guesswork and speeds launch time.
Lead magnets, templates, and campaign tracking
Start fast: choose a built-in lead magnet template, then deploy signup and thank-you pages using the landing page builder. Add promotion emails and ad creative to form a repeatable flow.
- Guided funnels package pages, emails, ads, and tracking into one playbook.
- Run Facebook/Instagram/Google ads from the platform and attribute conversions back to funnel assets.
- Automations trigger on milestones to move leads toward purchase without manual steps.
- Templates cover list growth, product sales, and webinar registration to avoid building from scratch.
| Funnel metric | Visible on dashboard | Action |
|---|---|---|
| Views | Page and landing views | Optimize creative |
| Signups | Form completions | Adjust lead magnet or copy |
| Conversion rate | Signup→purchase | Test emails and promo codes |
Bottom line: the unified experience makes one marketing motion easier to manage than a patchwork of tools. For launches and ecommerce, funnels compress build time and improve attribution across marketing campaigns and pages.
Ecommerce and Abandoned Cart Features
Connecting your storefront to email workflows turns browsing signals into measurable revenue. Native Shopify and WooCommerce integrations import products, sync orders, and feed customer events into your automation canvas.
Use product blocks to build merch emails fast without switching apps. Insert promo codes directly into messages to reduce checkout friction. Revenue tracking ties campaigns to sales so you can optimize for ROAS instead of clicks.
Shopify/WooCommerce integrations and product blocks
Product imports populate email templates and landing pages. You can segment by purchase history, average order value, or category affinity to target offers precisely.
Abandoned cart, promo codes, and revenue tracking
Abandoned cart flows run on Marketer+ and above, sending timely reminders with personalized product suggestions. Automation sequences also handle loyalty nudges, replenishment triggers, and win-back messages to lift LTV.
- Native sync: products, orders, and customer events
- Recovery: abandoned cart sequences recover lost revenue
- Analytics: revenue tracking links email marketing to sales
| Capability | Availability | Benefit |
|---|---|---|
| Abandoned cart flows | Marketer+ | Recover checkout drop-offs |
| Promo code insertion | All commerce plans | Faster checkout conversion |
| AI product recommendations | MAX / highest tier | Algorithmic cross-sell upsell |
Plan note: most ecommerce-focused automation and advanced recommendations require higher tiers, so confirm your plan before building a large list of commerce automations.
Webinars and Creator Monetization
Creator-tier tools turn live presentations into lasting revenue drivers for creators and small teams. Live webinars on Creator and above include one-click recording, screensharing, and multiple presenters so you can run professional sessions without extra software.
Replays and on‑demand content let you repurpose sessions into funnels, but note storage caps (roughly six hours on Creator). If you host heavy webinar schedules, plan external storage to avoid limits.
The Creator plan supports courses, memberships, and paid newsletters so you can centralize audience commerce in one place. Pair webinars with landing pages and email sequences to lift signups and attendance.
- Run live webinars and convert them to on‑demand funnels.
- Built‑in recording, screenshare, and multi‑presenter support remove third‑party tools.
- Package courses, memberships, and paid newsletters from the same platform.
- Use web push and live chat to boost show rates and conversions for your online store or course pages.
Consider cost: Creator is powerful for integrated marketing and ecommerce education, but it may be pricier than focused newsletter hosts if you only need paid-email delivery.
AI and Automation Enhancements
Smart assistants now speed copy, design, and send decisions so you can focus on strategy. AI helps you draft subject lines, build emails, and tune delivery without adding headcount.
AI email and subject generators, design, and send-time optimization
The platform uses a ChatGPT-4 based email generator and a subject line tool to jumpstart campaigns. Use these to brainstorm subject lines and produce a first draft you can brand and edit.
Perfect Timing analyzes past opens and schedules sends when each contact is most likely to engage. Time Travel delivers at local times to keep global lists consistent.
Product recommendations and limitations by plan
AI design helpers assemble common layouts for pages and emails, saving setup time for landing and website pages.
- Ecommerce customers on higher tiers get AI product recommendations (Recostream tech) to boost cross-sell and upsell.
- Automation pairs with AI so triggered journeys can use optimized content to lift conversions.
Practical note: treat AI output as a draft. Apply brand guardrails, compliance checks, and run controlled tests to validate lift before full rollouts. If you want to try getresponse features, test AI on small segments first to measure impact.
Deliverability, Authentication, and List Hygiene
Inbox placement hinges on signals you control: SPF/DKIM/DMARC, bounce handling, and engagement rules. These steps reduce spam trapping and protect your sender reputation for email marketing and automation.
SPF, DKIM, DMARC setup and suppression handling
Authenticate your sending domains with SPF, DKIM, and DMARC to improve inbox placement and protect brand identity. The platform offers both automatic and guided configuration to speed setup.
Suppression lists and built-in suppression rules remove unsubscribes, spam complaints, and hard bounces. Use these features to stop risky addresses from harming future marketing campaigns.
List cleaning, bounce management, and dedicated IP options
Run built-in list cleaning often. Remove stale or high-risk contacts to reduce bounce rates and complaint ratios.
- Engagement segments: create automations that sunset inactive subscribers instead of deleting them immediately.
- Bounce handling: track hard vs. soft bounces and run re-permission flows before permanent removal.
- Dedicated IPs: consider a dedicated IP at scale; higher tiers provide guidance and setup help when volume and hygiene justify it.
- Custom fields: keep them consistent to avoid personalization errors that can trigger spam filters.
| Action | Benefit | When to use |
|---|---|---|
| SPF/DKIM/DMARC | Better inbox placement | Before sending marketing campaigns |
| List cleaning & suppression | Lower bounces, fewer complaints | Monthly or after large imports |
| Dedicated IP | Control reputation at high volume | High sends and stable list hygiene |
Finally, validate changes with seed testing and real performance data. Reporting may not fully filter bot traffic or show device-level splits, so test and measure to confirm real deliverability gains for your pages, emails, and automation flows.
Security, Compliance, and Data Controls
Practical security features reduce compliance risk when you connect website forms, landing pages, and automations. These controls help you collect consent, protect customer records, and limit internal access to sensitive data.
GDPR alignment, consent tools, and localization
Consent is built into forms and landing pages via opt-in checkboxes and cookie controls that you can toggle per page. That setup helps you document explicit consent for email marketing and other processing.
System pages — confirmations and unsubscribe messages — can be localized per list. This makes responses clearer for different audiences and helps meet regional expectations.
- Time-zone-aware delivery: Time Travel helps you send at fair hours across geographies, reducing complaints.
- Multilingual UI: The platform and help resources support distributed teams running global campaigns.
- Role-based permissions: Limit who can export contacts, change billing, or edit automations to reduce insider risk.
- Audit data flows: Track how website forms, page builder assets, and automations move personal data to keep records accurate.
| Control | Why it matters | Action for you |
|---|---|---|
| Consent checkboxes | Proof of lawful processing | Add required fields on signup forms |
| Cookie controls on pages | Manage tracking and privacy | Enable cookie banners on landing pages |
| Role permissions | Limit data exposure | Assign least-privilege roles for billing and exports |
Quick tip: run a quarterly audit that maps website forms to contact lists and automation paths. That audit creates a clear compliance record and reduces surprises during privacy reviews.
Ease of Use and Onboarding Experience
The initial workspace surfaces tutorials and action cards to cut time-to-first-send. On first sign-in you see an “Explore GetResponse” dashboard that points you to import, authenticate, and launch.
The builder is intuitive and supports quick edits to emails and landing pages. You can assemble a send-ready email in about ten minutes with the drag-and-drop blocks.
CSV import runs fast and may trigger automatic list cleaning during upload. Sender domain setup can be automated with Entri-assisted DNS to speed authentication and improve deliverability.
- Guided onboarding walks you through list import, domain auth, and first campaign creation.
- Dashboard widgets and a virtual assistant keep priority actions visible.
- Tutorials and checklists shorten learning time for teams new to marketing automation.
| Onboarding step | What it does | Expected time |
|---|---|---|
| Import list | CSV import + automatic cleaning | 2–5 minutes |
| Authenticate sender | Entri DNS assistance for SPF/DKIM | 5–15 minutes |
| Build first campaign | Template + drag editor for email + landing | ~10 minutes |
Note: you may hit occasional UI quirks, but overall the interface balances power and simplicity. That makes day-to-day email and website work efficient across plans and features.
Support, Documentation, and Languages
You get 24/7 live chat and email support so problems are addressed fast. Email support is available in multiple languages, which helps distributed teams and regional campaigns move forward without long waits.
A deep knowledge base and step-by-step tutorials reduce routine tickets. Use guides to set up SPF/DKIM, build automations, or map a funnel on your website. Quick articles and video walk-throughs shorten onboarding for newcomers.
Web push and live chat features extend engagement beyond email. Availability varies by plan, so confirm access before you design multi-channel flows.
| Support channel | Availability | Best use |
|---|---|---|
| Live chat | 24/7 | Immediate troubleshooting for campaigns |
| Email support (multilingual) | 24/7 | Detailed ticketed issues and follow-ups |
| Knowledge base & tutorials | Always | Self-service setup and how-tos |
| Phone & CXM (Enterprise MAX) | Business hours / dedicated | High-touch migration and strategy |
Migration support helps move templates, automations, forms, and contacts so switching platforms is less risky. For high-volume or enterprise teams, phone access and a Customer Experience Manager add proactive guidance.
Is GetResponse.com legit?
Short answer: yes — the product is a mature, well-rated email marketing platform built for growth teams.
Strengths, drawbacks, and who gets the most value
Strengths: deep automation (Marketer+), guided funnels, Creator-level webinars, ecommerce sync, AI helpers, and 24/7 support make the platform powerful for revenue-focused programs.
Drawbacks: some templates feel dated, form CSS is limited, and key features sit behind higher tiers—so monthly costs climb as you scale.
Red flags checked: pricing clarity, feature gating, and support access
We verified pricing transparency and user ratings (~4.2–4.3). Confirm how removed or unsubscribed contacts count on your plan to avoid billing surprises. Support is responsive; enterprise customers can get higher-touch service on MAX.
- Verdict: fits SMBs, creators, and ecommerce brands that will use funnels, webinars, and automation.
- Not ideal if: you only send simple newsletters — a leaner sender may cost less.
| Aspect | Outcome | Action |
|---|---|---|
| Trust signals | Long history & solid ratings | Consider for growth stacks |
| Cost clarity | Transparent but gated | Audit feature access before signup |
| Support | 24/7 + MAX | Plan for higher-touch if needed |
Best Alternatives and When to Choose Them
When automation depth and pipeline management matter, turn to solutions that blend CRM and marketing. Choose the alternative that matches budget, ecommerce needs, and the features you truly use.
ActiveCampaign, Brevo, MailerLite, Omnisend
ActiveCampaign fits teams that need advanced, CRM-style automations and sales pipelines. Use it if lead scoring, contact scoring, and tight sales handoffs are core to your workflow.
Brevo is budget-friendly for small lists. At about $18 for Business (500 contacts / 5,000 emails) it gives generous sending with solid automation at low cost.
MailerLite works well if you want a minimalist, affordable newsletter and landing page combo. Pick it when simplicity and predictable pricing matter more than deep automation.
Omnisend targets ecommerce teams. It packages store-first automation, abandoned cart flows, and product blocks at competitive pricing for shops and brands.
Decision guide based on budget, CRM needs, and ecommerce focus
- Budget: Brevo or MailerLite for lower monthly cost and simple plans.
- CRM & automation: ActiveCampaign when pipeline automation and sales tracking drive value.
- Ecommerce: Omnisend for shop-native features and promotional flows.
- Landing pages & webinars: compare included pages and Creator-like webinar features before switching plans.
- Migration: confirm export/import paths for lists, templates, and automations; the platform offers migration help for core assets and you can review a review and complaints page for common migration notes.
| Need | Best fit | Why |
|---|---|---|
| Deep automation + CRM | ActiveCampaign | Advanced pipelines and scoring |
| Low-cost sending | Brevo | Generous volume at small list sizes |
| Simple newsletter + pages | MailerLite | Minimal UI and predictable pricing |
| Store-first marketing | Omnisend | Ecommerce automations and product blocks |
Bottom line: weigh total cost, automation depth, landing and page needs, and ecommerce features before moving platforms. Pick the tool that maps to real use, not just feature checklists.
Conclusion
This review ends with one clear action: spin up a live campaign on the free plan or trial and validate core workflows before committing to a paid plan.
Why it matters: you can test landing pages, automations, and deliverability with real contacts and measure opens, clicks, and revenue against your KPIs.
Choose the plan that maps to your roadmap: Starter to begin sending, Marketer for full automation, Creator for webinars and monetization, and MAX for enterprise scale.
Try getresponse features like email templates and AI assists to speed production while you refine copy and creative. Compare results to lightweight senders if you only need a simple sender, or to CRM-led options if pipeline automation is critical.
Final note: the platform offers trials and getresponse offers that let you test fit. Use them to confirm the tool meets your marketing goals before you scale.